Associate Manager, Omni Digital Shelf jobs in United States
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WK Kellogg Co · 1 day ago

Associate Manager, Omni Digital Shelf

positionBattle Creek, MI
timeFull-time
remoteHybrid
seniorityEntry, Mid Level
money$81K/yr - $102K/yr
date2+ years exp

WK Kellogg Co is seeking an Associate Manager of Digital Shelf to optimize product visibility across online retail platforms. This role involves project management, content creation, and reporting to support new item launches and improve digital shelf KPIs.

Food and BeverageWellness
Hiring Manager
Scott Stearns
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Responsibilities

Manage reviews & ratings campaign setup, sampling requests, and internal collaboration on SKU details/target audiences for campaigns. Monitor results of campaigns and compile recap reports
Project tracking for all digital shelf projects, including image creation, packaging changes, new item setups, and refreshes. Support new item setup process as new items are launched online and ensure all assets are flowing appropriately across the retailer landscape
Utilize a combination of agency and in-house resources/technology to generate copy for product detail pages. Gather appropriate materials (brand style guides, legal watch outs, etc.) to appropriately brief for copy creation. Lead approval and publishing process to ensure copy is visible on schedule
Develop ongoing digital shelf content scorecards to measure progress against critical KPIs (share of search, online availability, ratings & reviews, content compliance). Layer in retailer content scorecards to build a comprehensive look at wins and opportunities. Complete quarterly competitive analysis and “walk the store” research across shopping platforms
Maintain and optimize content syndication platforms (Salsify, Syndigo) to speed time to market and efficiency of syndication efforts. Partner with agencies, IT and cross functional teams to maintain DAM/PIM connections to ensure seamless content syndication

Qualification

ECommerce experienceContent management platformsSEO copywritingDigital shelf reportingMicrosoft ExcelProject managementSalsifySyndigoSAPGS11WSEnergyPassionGrocery category experienceSelf-starter

Required

Bachelor's degree in relevant field (Marketing, Business, etc.)
2-4 years' experience working in eCommerce, online merchandising/marketing, or website management
Direct experience working with content management/syndication platforms (Salsify, Syndigo) and measurement tools (Profitero)
Familiarity with omni-channel environments and/or eCommerce retail channels
Experience with SEO copywriting and eCommerce content creation
Understanding of Microsoft Office applications with emphasis on Excel/PowerPoint
Energy and passion, a self-starter who is eager and has demonstrated history of taking initiative with projects

Preferred

Technical experience managing syndication and experience manipulating product information in other master data systems (SAP, GS1, 1WS) is a plus
Experience in grocery category is preferred

Benefits

Affiliated commuting expenses will be reimbursed.

Company

WK Kellogg Co

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WK Kellogg Co is a leading food company in the U.S., Canada, and Caribbean.
dateFounded in 2023
location
Battle Creek, Michigan, USA
people-size1001-5000 employees
web-link
https://www.wkkellogg.com/en-us/home.html

Funding

Current Stage
Public Company
Total Funding
unknown
2025-07-10Acquired
2023-10-02IPO

Leadership Team

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Dave McKinstray
Chief Financial Officer
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Lisa Walter, CPA
Vice President, Corporate Controller, CAO
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Recent News

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Company data provided by crunchbase