GSM - Xanh SM · 11 hours ago
Growth Marketing Manager
Los Angeles, CA
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expGreen SM is a global ride-hailing platform focused on redefining urban mobility through sustainability and technology. The Senior Growth Marketing Manager will lead growth strategies to scale the company across US local markets, focusing on both rider and driver engagement through performance marketing and creative strategies.
RentalTaxi ServiceTransportation
Hiring Manager
Alex Nguyen
Responsibilities
Lead growth marketing strategy and execution for local markets across both riders (demand) and drivers (supply)
Plan, launch, and optimize direct response paid social & PPC campaigns across channels like Meta, Tiktok, X and Reddit, etc. with a focus on user acquisition, activation, and retention
Translate CPA/ROAS/CAC/LTV and funnel insights into clear creative hypotheses and multivariate tests
Develop creator briefs and execute UGC sourcing, direction, and edits to keep a steady pipeline of new ads
Monitor and manage budgets across channels, reallocating spends based on performance to maximize ROI
Mentor junior marketing team members and contribute to building growth marketing capabilities across the organization
Plan and manage on-the-ground marketing activations, including driver onboarding events, rider acquisition campaigns, and participation in relevant US mobility trade shows and conferences
This is a high-impact role with strong visibility to leadership and a defined opportunity to progress into a Head of Growth position based on proven performance
Qualification
Required
8+ years of growth or performance marketing experience, with a strong track record driving user acquisition and retention for consumer apps or two-sided marketplaces (ride-hailing, delivery, fintech, mobility, or similar)
Hands-on expertise managing paid acquisition at scale across Meta, TikTok, and PPC channels, with demonstrated success optimizing CPA, ROAS, CAC, and LTV across complex funnels
Experience growing both sides of a marketplace, including demand (riders/users) and supply (drivers/partners), ideally in local or geo-based markets
Strong analytical and experimentation mindset, with proven ability to translate funnel data and cohort insights into creative hypotheses, multivariate tests, and scalable growth strategies
Hands-on experience with field and experiential marketing, including planning and executing driver onboarding events, local rider acquisition activations, and representing the brand at relevant US mobility, tech, or transportation trade shows
Bachelor's degree in Marketing, Business, Economics, or a related field (MBA or advanced degree a plus, but not required)
Company
GSM - Xanh SM
GSM is an innovative technology firm that offers Vietnam's premier all-electric multi-service platform.
10001+ employees
Funding
Current Stage
Late StageRecent News
2025-08-25
2025-06-28
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