Maryland Nonprofits · 9 hours ago
Director of Marketing
Annapolis, MD
Full-time
Hybrid
Lead/Staff, Director/Executive
$85K/yr - $95K/yr
5+ years expMaryland Nonprofits is seeking a Director of Marketing for Visit Annapolis & Anne Arundel County (VAAAC), an organization focused on promoting tourism. The role involves leading marketing strategy, managing a team, and collaborating with partners to enhance destination awareness and drive visitation.
ConsultingLegalNon Profit
Responsibilities
Manage, coach, and retain a professional marketing team
Build strong relationships with colleagues, business partners, and the community
Support major initiatives and organizational priorities acting as the marketing and brand voice for the organization
Serve as a confident and professional ambassador for VAAAC and the industry
Manage creative and advertising traffic needs through contractors
Lead the organization’s integrated marketing strategy to strengthen destination awareness, drive visitation and travel demand, and influence traveler decision making across priority audience segments
Serve as a strategic thought partner in identifying emerging audience opportunities, traveler motivations, market barriers, and external trends impacting leisure, lifestyle, meetings, and group travel
Translate market insights into actionable campaign strategies that deliver measurable performance outcomes
Serve as the primary point of contact for the Marketing Sponsorship Program, maximizing marketing value and partner/economic impact
Direct development and consistent brand execution of storytelling across paid media, shared, and owned channels, content platforms, partnerships, promotions, and performance driven campaigns
Elevate creative quality, relevance, and consistency to strengthen long term brand equity
Ensure all campaigns, messaging, and sponsorships align with VAAAC’s brand, mission, and strategic priorities
Develop and implement the annual marketing plan targeting leisure and business travelers, while measuring KPIs to adjust tactical plans accordingly
Lead campaigns and promotions, coordinating with external partners and securing assets as needed
Partner with internal colleagues and Finance on forecasting, long range planning and budget justification
Monitor pacing, commitments, and variances throughout the fiscal year; recommend adjustments as needed to remain within approved financial targets
Oversee the marketing program in collaboration with Finance to optimize the (MOTD) Marketing Grant Program, ensuring compliance while maximizing available grant funding
Leverage audience research, visitor data, analytics, and performance reporting to continuously refine strategy, targeting, and media investment decisions
Establish measurement frameworks that demonstrate return on investment and inform future planning
Demonstrated ability and curiosity to adopt emerging technologies, including AI, to improve marketing strategy, operational efficiency, and performance measurement
Qualification
Required
Minimum of 5 years of progressive marketing experience, preferably in tourism, destination management, hospitality, or related fields
Experienced in managing teams and external agencies, vendors, or freelancers
Proficient with marketing tools, software, and CRM systems
Strong communicator and relationship builder
A strong commitment to our core values of inclusivity, stewardship, and audacity
Benefits
20 PTO days + 13 floating holidays
Employer-paid health, vision, and dental coverage (individual)
401(k) with 5% match (after 90 days)
Short-term disability and life insurance (after 90 days)
Employee Assistance Program
Parking benefits
Professional development
Company
Maryland Nonprofits
Maryland Nonprofits is a nonprofit organization that offers consulting, training, and legal services for the nonprofit community.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Heather Iliff
President and CEO
Recent News
Maryland Daily Record
2025-03-20
Baltimore Business Journal
2025-02-19
Company data provided by crunchbase