BMO U.S. · 8 hours ago
Sr. Marketing Manager, Branch Acquisition
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$74K/yr - $138K/yr
5+ years expBMO U.S. is seeking a Sr. Marketing Manager to lead branch acquisition marketing strategies that drive long-term growth. The role involves defining and developing marketing campaign strategies, collaborating with internal and external stakeholders, and ensuring brand governance standards are maintained.
Banking
Responsibilities
Define and develop marketing campaign strategies that strengthen the BMO brand, maximize revenue, and optimize customer experience
Lead the development and execution of the BMO West branch growth strategy by identifying market opportunities, shaping go-to-market plans, and managing marketing campaigns that support and drive new customer acquisition
Work collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focused advertising, production, merchandising, and communications campaigns
Provide information and direction for media and creative development and ensure brand governance standards are always maintained
Oversee the development of advertising, promotional and communications material
Collaborate with external agency partners to deliver business objectives
Ensures consistency in solutions and across marketing channels, media and platforms
Works with business partners in the development and management of campaign budgets
Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives
Ensures compliance with internal frameworks, standards, guidelines and governance
Acts as a trusted advisor to assigned business/group
Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs
Provides advice and guidance to assigned business/group on implementation of solutions
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders
Builds effective relationships with internal/external stakeholders
Monitors and tracks performance and addresses any issues
Breaks down strategic problems, and analyses data and information to provide insights and recommendations
Designs and produces regular and ad-hoc reports, and dashboards
Builds change management plans of varying scopes and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation, and sustainment of initiatives
Provides input into the planning and implementation of operational programs
Makes recommendations to improve BMO processes and systems
Executes work to deliver timely, accurate, and efficient service
Qualification
Required
Typically, between 5 - 8 years of relevant experience and post-secondary degree in related field of study
Extensive experience in project management
Advertising and/or creative agency experience
Experience in, and advanced knowledge of, the financial services industry
Deep knowledge and technical proficiency gained through extensive education and business experience
Verbal & written communication skills - In-depth
Collaboration & team skills – In-depth
Analytical and problem-solving skills - In-depth
Influence skills - In-depth
Data driven decision making – In-depth
Benefits
Health insurance
Tuition reimbursement
Accident and life insurance
Retirement savings plans
Company
BMO U.S.
We’re a bank, but there’s more to it than that. We're a top ten bank in North America and have been serving our customers since 1817.
5001-10000 employees
H1B Sponsorship
BMO U.S. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (11)
2023 (41)
2022 (22)
2021 (14)
2020 (21)
Funding
Current Stage
Late StageLeadership Team
Mike Morton
Vice Chair U.S. Commercial Banking
Recent News
2025-10-16
2025-09-23
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