Motive · 4 days ago
Senior Publisher Development Manager – CPL Lead Generation
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $150K/yr
2+ years expMotive Interactive is a performance-based lead-generation network with over 20 years of industry experience, focusing on direct publishers generating CPL traffic. The role involves publisher acquisition and revenue growth, requiring a seasoned professional to recruit, activate, and scale direct CPL publishers effectively.
Ad NetworkAdvertising PlatformsApp MarketingBig DataMobile AdvertisingMobile AppsSoftware
Responsibilities
Bringing new publishers into the Motive ecosystem
Activating them quickly
Scaling volume
Maintaining lead quality
Recruit and onboard direct CPL publishers (not sub-networks)
Launch new traffic partners across multiple verticals
Negotiate payouts, caps, testing budgets, and scale plans
Monitor lead quality, conversion rates, and advertiser performance
Work with compliance and analytics to protect traffic integrity
Grow your own portfolio of revenue-producing publisher relationships
Qualification
Required
2+ years of experience working in lead generation, CPA or CPL networks
A real book of publishers (paid traffic, SEO, email, native, social, etc.)
Know how to evaluate traffic quality, EPCs, lead scoring, and conversion data
Have worked at a network, lead gen company, or traffic brokerage
Are comfortable negotiating deals and scaling volume
Preferred
Experience in insurance, Medicare, health, home services, auto, or finance lead gen
History of scaling CPL offers to high volume
Understanding of compliance, TCPA, and lead quality controls
Experience with Everflow, HasOffers, CAKE, Voluum, or similar platforms
Benefits
Remote, flexible work
Company
Motive
Motive Interactive is a globally recognized performance marketing and advertising technology agency specializing in affiliate marketing, lead generation, user acquisition, and strategic media buying.
11-50 employees
H1B Sponsorship
Motive has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (24)
2023 (12)
2022 (8)
Funding
Current Stage
Early StageLeadership Team
Brendan Smith
Chief Executive Officer
Mike Schwartzberg
VP of Sales and Client Success
Recent News
2025-06-03
Company data provided by crunchbase