Classmates® · 12 hours ago
Director, SEO & Marketing Technology
San Diego, CA, US
Full-time
Hybrid
Director/Executive
$175K/yr - $220K/yr
8+ years expClassmates® is seeking a Director, SEO & Marketing Technology to lead organic discovery and marketing technology initiatives across their People Search and OmniWatch businesses. This senior leadership role involves owning SEO-driven conversions and revenue, as well as the systems and strategies necessary for scaling organic acquisition.
CommunitiesEducationEvent ManagementInternetSocial Network
No H1B
Responsibilities
Own SEO and AEO driven conversions and revenue across People Search and OmniWatch
Define organic discovery strategy across traditional search engines and emerging answer engines and AI-powered search experiences
Lead programmatic SEO strategy across large-scale, dynamic site architectures
Serve as the decision owner for SEO, AEO, and martech tradeoffs impacting organic performance or measurement integrity
Set prioritization across SEO-related engineering, content, analytics, and martech initiatives
Own the marketing technology stack supporting organic acquisition, experimentation, and measurement
Ensure tracking, tagging, attribution, and data pipelines accurately reflect organic user behavior and conversions
Own GA4 implementations and partner with analytics teams to maintain trusted, decision-grade data
Translate organic performance data into clear forecasts, insights, and business recommendations
Partner closely with engineering and product teams to align SEO and martech requirements with platform roadmaps
Partner with content leaders to ensure content strategy supports SEO, AEO, and conversion outcomes at scale
Guide content structure, standards, and prioritization to maximize discoverability, authority, and intent satisfaction
Navigate algorithm, platform, and ecosystem changes with sound judgment and operational discipline
Lead and develop a high-performing team spanning SEO, analytics, and content partnerships
Manage external vendors selectively with clear goals, accountability, and performance expectations
Qualification
Required
8–12+ years of experience leading SEO in large-scale, programmatic environments
Demonstrated success driving meaningful conversions and revenue from organic acquisition
Strong technical SEO foundation paired with sound business and strategic judgment
Hands-on experience owning GA4 implementations and modern marketing technology stacks in complex environments
Proven experience partnering with engineering, analytics, product, and content teams
Ability to operate effectively in complex, cross-functional organizations with senior stakeholders
Preferred
Experience operating in regulated, subscription-based, or data-driven businesses strongly preferred
Benefits
100% company-paid Medical, Dental, and Vision coverage
Generous bonus package
Unlimited Vacation policy
Paid Sick Leave and Paid Holidays
401(k) Plan with company match
Daily company-paid lunches for onsite employees
Paid Parental Leave and Dependent Care support
Student Loan Repayment Program and 529 Education Savings Plan
Training and Education Reimbursement
Paid Parking
Pet Insurance and Employee Referral Rewards
Dog-friendly office, complimentary snacks, beverages, and on-site gym
Company
Classmates®
For over 30 years, Classmates® has been the leading online social media platform for high school alumni connections.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$11M2015-10-22Series Unknown
2015-08-12Acquired
2000-01-07Series B· $11M
Company data provided by crunchbase