GTB · 5 hours ago
Copywriter
Detroit, Michigan, United States
Full-time
Hybrid
Entry Level
$45K/yr - $90K/yr
1+ years expGTB is a global precision-marketing agency that creates ideas to inspire action for iconic brands. They are seeking a Copywriter to contribute to the Retail Team, focusing on automotive retail copywriting and managing multiple assignments under tight deadlines.
AdvertisingMarketing
Responsibilities
A conceptual copywriter for the Retail Team must possess an essential set of core skills that distinguish themselves for the unique needs of Automotive Retail copywriting
Most certainly, a skilled iterator is needed
One that can work quickly and efficiently under duress of deadlines
One that can also pivot ideation on request under extreme time-constraints [before & after regular business hours]
Strategic direction can quickly change, and is often subjected to market conditions, and global/current events
As a result, the Retail Copywriter must possess staying power: the ability to keep digging in the well for ideas and solutions to any ever-changing directions
The Retail Writer must have the fortitude to remain committed to the project for the long haul...to endure not only unexpected direction changes, but multiple expected “tweaks & revisions” from the multiple layers of internal agency & client reviews
No doubt, being skilled in adapting to the situation at hand, is needed, almost as much as work that can be shared with clients
For automotive retail copywriting is not just about the big idea
It’s also about the ability to create desire through the description and portrayal of features & benefits
And it’s most certainly often about creating a sense of urgency and a call to action
Indeed, these multiple writing skills are held to a premium, because they are relied upon and leveraged day-in, and day-out
For the Retail Copywriter must also be skilled in multi-tasking several assignments at once, and often, with pressing & overlapping deadlines (each with their own unique requirements)
Deadline management skills are as much needed day-to-day, as the ability to deliver useful ideas
Clearly, the Retail Copywriter must skillfully assimilate as much information through briefs & requests
Drilling down to key points and key facts for big idea nuggets, is a skill every Retail Automotive Copywriter must possess
Similarly, information needed may be incomplete, incomprehensible, or both
Knowing what information you need, is just as important a skill as knowing what information you don’t need
Clarity of purpose & intent breeds efficiency…most useful in the Retail Creative Team where creativity is on demand and always under duress of deadlines
Regarding information, it is important to note that useful information can make the difference between an idea that captures the imagination, creates desire and motivates action...and an idea that fails in one or all of those end-goals
Sharing ideas is an everyday part of the job
The ability to succinctly articulate the how-what-why of an idea is a skill and quality that every Retail Copywriter should possess
Whether conveying ideas to your Art Director, Manager, Agency Colleagues or even Clients, the Retail Writer’s ability to sell the work is just as important as the ability of the actual idea itself to sell the consumer
And given the existence of multi-layered approval gauntlets [internal & client], the ability to be clear, concise, and articulate in conveying ideas is both useful and appreciated
Qualification
Required
Portfolio showcasing conceptual skills
One-plus years of experience in an agency setting, solid creative writing skills and a digital landscape expertise
Proficiency with Microsoft, Adobe Creative Suites
Demonstrated business acumen, ability to be a team player, establish an information hierarchy, work independently under guidance from Creative Director and other senior team members
Skilled iterator who can work quickly and efficiently under duress of deadlines
Ability to pivot ideation on request under extreme time-constraints
Persistence and staying power to keep digging for ideas and solutions
Ability to adapt to the situation at hand
Ability to create desire through the description and portrayal of features & benefits
Ability to create a sense of urgency and a call to action
Ability to multi-task several assignments at once with pressing & overlapping deadlines
Deadline management skills
Skill in assimilating information through briefs & requests
Ability to drill down to key points and key facts for big idea nuggets
Clarity of purpose & intent
Ability to succinctly articulate the how-what-why of an idea
Ability to convey ideas clearly and concisely to Art Director, Manager, Agency Colleagues or Clients
Ability to sell the work as well as the actual idea itself
Ability to comply with brand, product and legal guidelines
Preferred
A bachelor's degree, English or writing emphasis preferred
Benefits
Competitive benefits package
Company
GTB
GTB is a global performance marketing agency, creating ideas that inspire people to act.
1001-5000 employees
H1B Sponsorship
GTB has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (3)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
C
Chuck Wehde
Retired
Company data provided by crunchbase