Solomon Page · 15 hours ago
Director, Audience Insights & Segmentation (Contractor)
United States
Contract
Remote
Director/Executive
$50/hr - $55/hr
8+ years expSolomon Page is a staffing and executive search solutions provider, and they are seeking a Director of Audience Insights & Segmentation to analyze key data inputs for a top apparel company. This role involves generating insights for marketing strategies and collaborating with various teams to enhance audience strategies and segmentation across campaigns.
Asset ManagementConsultingProfessional Services
Responsibilities
Leverage first- and third-party data sets to generate audience strategies, deploy those learnings to refine audience segments, and accelerate effectiveness across brands
Partner with Brand counterparts to provide analytical expertise to enable the audience data strategy and insights that empower performance media initiatives
Utilize proprietary and syndicated tools to create and present analyses across the company's portfolio that convey a clear audience story that can be translated into insights / segments for marketing campaigns
Work with a team of brand-aligned embedded resources to ensure audience insights and trends are effectively infused into brand vision, positioning, and growth strategies
Work in close collaboration with brand marketing leaders to ensure their audience needs are being met and manage priorities
Craft audience insights into compelling narratives that inform and drive to key business decisions
Act as key collaborator and resource for brands during planning process with 360-degree view of portfolio-wide insights to improve go-to-market approach
Serve as the engine of brand's insight generation activities and support the Sr. Director of Audience Intelligence in effectively communicating how to integrate learnings into media and marketing activities swiftly
Partner with Media Agency partners to generate and infuse key takeaways into activation activities
Collaborate with Audience Data team to bring together holistic strategy across brand portfolio and enable successful campaigns
Qualification
Required
Any former Associate Director, Director or head of consumer insights serving as a consultant or fractional leader. Both consumer insights research agency (Quant and Qual), or social listening research startup experience welcome. Preferably someone with more senior experience leading and commissioning projects end to end and managing analysts or vendors to complete the work
8+ years marketing experience with 5+ years' experience audience insights and/or social listening research
Need someone who can build highly visual (almost editorial) and impactful decks quickly and efficiently while coaching a junior team on the work of the work
Strong understanding of methodology, data, and systems best leveraged for research
High ability to create visualization of data and find the ways to improve data with various sources of second and third party information is a plus
Diverse-minded, curious, creative and solution-oriented
Demonstrated ability to generate strategic insights from rigorous analysis
Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
Benefits
Medical
Dental
401(k)
Direct deposit
Commuter benefits
Company
Solomon Page
Founded in 1990, Solomon Page is a leading staffing and executive search firm headquartered in New York City with offices across the United States.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lloyd Solomon
Managing Director
Rachel Tigges
CMO
Company data provided by crunchbase