Freelance Copywriter jobs in United States
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Perelel · 2 hours ago

Freelance Copywriter

Perelel is a company focused on reinventing women’s vitamins with medically-backed, stage-specific support. They are seeking a creative and versatile Copywriter to craft compelling copy across various marketing channels, supporting initiatives that resonate with their community and drive business results.

BiotechnologyHealth CareMedical

Responsibilities

Implement Brand Voice & Tone guide across marketing channels
Learn and apply best practices and test results across growth marketing channels to inform copy strategy
Write engaging email copy for campaigns, promotional sends, and automated flows (welcome series, post purchase, abandoned cart, post-purchase, etc.)
Develop subject lines and preview text that drive high open rates
Collaborate with the team to optimize email performance through A/B testing
Provide clear frameworks for designers on copy hierarchy to ensure emails are easy to scan and visually balanced
Craft thumb-stopping ad copy for paid social channels (Meta, TikTok, Google, etc.)
Write clear, conversion-focused captions and CTAs
Adapt messaging for different audience segments and campaign objectives
Support creative testing initiatives with fresh copy angles
Write product descriptions, landing page copy, and website updates
Develop copy for new product launches that educates and converts
Support site optimization projects with refreshed, conversion-oriented messaging
Ensure all copy aligns with brand voice and SEO best practices
Create copy for promotional campaigns, seasonal initiatives and product launches
Support integrated marketing campaigns with cohesive messaging across channels
Contribute ideas for creative concepts and campaign angles (e.g., Subscriber Perks, HSA/FSA, Loyalty Initiatives)
Write copy for subscriber portal banners and modals
Support loyalty initiatives by developing copy for accompanying inserts, emails, and GWPs
Develop copy for Amazon storefront and PDP assets
Support copy creation for video and static ad campaigns
Align transactional Amazon copy tone with our brand voice

Qualification

CopywritingEmail MarketingConversion CopywritingSEO Best PracticesBrand Voice ImplementationEditing SkillsEagerness to LearnWomen's Health FamiliarityCollaboration SkillsAttention to DetailFast-paced Environment Adaptability

Required

2-4 years of professional copywriting experience (freelance or agency work welcome)
Strong portfolio demonstrating versatility across different formats and channels
Excellent writing, editing, and proofreading skills with meticulous attention to detail
Understanding of direct response and conversion copywriting principles
Comfortable working in a fast-paced environment with multiple projects simultaneously
Team player with strong communication and collaboration skills
Eagerness to learn, take feedback, and continuously improve your craft
Familiarity with women's health, prenatal/postpartum topics, or the maternal health space is a plus
Passion for Perelel's mission and the work we do

Company

Perelel

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Perelel is a biotech company that offers supplements designed for various stages of a woman's reproductive life cycle.

Funding

Current Stage
Early Stage
Total Funding
$41.7M
Key Investors
Unilever Ventures
2025-11-20Series A· $27M
2025-11-13Series Unknown· $4M
2024-02-01Series A· $6M

Leadership Team

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Banafsheh Bayati
Co-Founder
Company data provided by crunchbase