101 Health Research · 16 hours ago
Freelance Paid Digital Advertising & Social Strategy Specialist
United States
Contract
Remote
Mid, Senior Level101 Health Research is seeking a strategic and technically skilled freelance Paid Digital Advertising & Social Strategy Specialist. This role involves building, executing, measuring, and optimizing paid campaigns across various digital platforms, with a focus on driving measurable results and providing actionable insights for growth.
Research
Responsibilities
Plan, launch, monitor, and optimize paid advertising campaigns across platforms like Meta, Google Ads, and LinkedIn aligned with business goals (awareness, lead gen, conversion)
Build audience segmentation and targeting strategies based on first-party data, lookalikes, intent signals, and performance insights
Select and adjust bid strategies and budget allocation structures based on historical and real-time performance
Implement and validate conversion tracking, including onsite data measurement and tagging strategies (e.g., UTM tagging, server-side tagging, and basic GTM setup)
Ensure tracking feeds into analytics systems so campaigns are measured accurately and holistically
Maintain consistent tagging conventions so performance is comparable across channels
Build and maintain reporting dashboards that combine paid platform data and analytics insights to show performance trends, ROI, CPA/ROAS, and funnel movement
Deliver regular performance reports that clarify actionable insights and optimization recommendations based on data trends
Conduct structured testing (A/B, creatives, audiences, bidding) and drive optimization cycles to improve outcomes
Document campaign structures, audience definitions, bid logic, and optimization playbooks for future reference
Provide strategic recommendations for channel prioritization, campaign refinement, and measurement improvements
Communicate performance, insights, and strategic adjustments clearly with internal teams and stakeholders
Participate in weekly checkpoints and strategy syncs
Qualification
Required
Proven experience planning and executing paid digital advertising campaigns on Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
Strong understanding of audience strategy, bidding logic, budget pacing, and performance optimization
Comfort with analytics, including campaign measurement frameworks and reliable conversion tracking setup
Able to interpret data and translate insights into strategy recommendations and reporting
Experience with structured testing methodologies (A/B, multivariate) and optimization cycles
Preferred
Analytics & tracking: Google Analytics 4, conversion tagging strategies (UTMs, GTM)
Reporting dashboards: Looker Studio / Google Data Studio, Excel/Google Sheets
Experience with paid newsletter media buys or DSP-level campaigns is a plus
Company
101 Health Research
101 Health Research is a full-time professional research firm 🧑🔬 that provides researchers and organizations end-to-end assistance from research methods and protocol preparation 📚️ to continuing technical support throughout the research life cycle 📄️.
Founded in 2014
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase