H&R Block · 1 month ago
Senior Manager, Consumer Insights & Research
United States
Full-time
Remote
Senior Level, Lead/Staff
$101K/yr - $162K/yr
8+ years expH&R Block is a leader in tax preparation and financial services, and they are seeking a Senior Manager, Consumer Insights & Research. In this role, you will shape the research vision guiding marketing, product, and customer experience strategies while leading research efforts across the Consumer Tax business.
ConsultingRetailService IndustryTax Preparation
Responsibilities
Lead the research agenda across marketing, competitive, creative, UX, and VOC programs
Integrate diverse data sources and design research initiatives that generate actionable insights for internal stakeholders and teams
Partner with stakeholders as a trusted advisor to embed research-backed decision-making
Train, coach, and consult with teams to elevate research capabilities
Manage and mentor researchers while overseeing workload and skill development
Define and enhance research processes, tools, governance, and documentation
Drive initiatives that democratize insights and expand access across the organization
Prioritize research investments and manage suppliers for strategic alignment
Qualification
Required
Bachelor's degree in a related field or the equivalent through a combination of education and related work experience
8+ years of experience in user research, consumer insights, market research, or related fields, with a strong record of leading complex, cross-functional programs
Expertise in qualitative and quantitative research methodologies, including survey design, segmentation, usability testing, concept testing, advanced analytics (e.g., Conjoint, MaxDiff, TURF), and ethnography
Ability to translate research insights into strategic recommendations that influence marketing, product, and go-to-market decisions
Strong storytelling and communication skills, with the ability to simplify complex findings for executive and non-technical audiences
Leadership experience managing researchers or formally leading cross-functional research initiatives
Experience collaborating with product, design, marketing, analytics, and data science teams
Experience managing research vendors, budgets, and operational processes
Preferred
10+ years of experience in insights, research, or behavioral science roles within consumer-facing businesses, ideally in technology, fintech, tax/financial services, or subscription-based products
Experience shaping or scaling research functions, including building frameworks, processes, governance models, or research operations
Success driving insight-led transformation in matrixed or enterprise organizations
Expertise with modern research tools (e.g., Qualtrics, UserTesting, Dovetail, Alchemer, SPSS, R, Tableau, or similar)
Master's degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Behavioral Science, Marketing Research, Data Science, Business) is a plus
Benefits
Medical and prescription drug coverage
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Company
H&R Block
H&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Andy Phillips
Vice President - The Tax Institute at H&R Block
George Agurkis
Vice President, Government Relations
Recent News
2026-01-23
2026-01-17
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