Sr. Data Engineer - Marketing Analytics jobs in United States
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Crowd Street · 5 days ago

Sr. Data Engineer - Marketing Analytics

Crowd Street is a leader in providing access to private market investment opportunities, and they are seeking a Senior Data Engineer to build their new data platform. This role involves designing and implementing data solutions to support Marketing initiatives, ensuring effective data collection, aggregation, and reporting.

Commercial Real EstateFinancial ServicesReal Estate Investment
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Work & Life Balance

Responsibilities

Unlock business-critical reporting through the ingestion of disparate data sources into our centralized data platform, including Marketing data from Google Ads, Google Analytics, Google Tag Manager, LinkedIn, Meta and other sources
Reveal key insights through proper data modeling, aggregation and analysis in our data warehouse to enable reporting on ad campaign performance, attribution and user journey analysis
Own and maintain data pipelines that support the essential day-to-day operation of Crowd Street’s business
Collaborate with Application Engineering, Product Management, Marketing and other teams to identify and deliver the highest impact enhancements in a timely manner
Monitor and manage the overall effectiveness of the data platform to balance performance, stability, and cost

Qualification

Azure Data FactoryAzure Synapse AnalyticsETL pipelinesGoogle Marketing AnalyticsPythonPower BIData modelingAgile practicesCollaborationProblem-solving

Required

5+ years of experience working hands-on in Microsoft's Azure data stack including Azure Data Factory
Experience building ETL pipelines from scratch
Experience independently troubleshooting and resolving issues
Azure Synapse Analytics
Experience building and maintaining data warehouses
Experience writing Python (or similar) code in Synapse or Databricks Notebooks
3+ years of experience working hands-on with Google's Marketing Analytics platform including Google Ads
Experience automating data export via API
Experience building campaign performance reports summarized by channel & creative
Google Analytics
Experience automating data export via API
Experience defining and measuring custom events
Google Tag Manager
Experience creating events and implementing triggers
Experience debugging tag events on live sites
Experience creating data models and authoring reports in Power BI
Experience working in a dynamic startup environment
Comfortable decomposing large, ambiguous projects into actionable tasks
Experience designing and implementing data platforms using industry best practices
Experience interacting directly with Marketing stakeholders to identify requirements and translate objectives into data solutions
Experience collaborating as part of a team with fellow Data Engineers and Product Managers while executing agile practices like code reviews, pair programming, and demos

Preferred

Experience migrating Azure Data Factory & Synapse Analytics to Microsoft Fabric
Knowledge of various Marketing attribution methodologies (first, last & multi-touch)
Understanding of key Marketing metrics (CAC, CPC, CPM, etc.)

Benefits

Stock option equity to share in the company’s success
Variable pay opportunities based on performance
401(k) plan with corporate match to support long-term financial well-being
Flexible time off to support work-life balance
Home office stipend to help create a productive remote workspace
Comprehensive health benefits, including medical, dental, and vision coverage

Company

Crowd Street

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Crowd Street is a leading platform for direct-access private market investing.