Kate Farms · 18 hours ago
Director, Growth Marketing
Goleta, CA
Full-time
Hybrid
Director/Executive
$150K/yr - $175K/yr
10+ years expKate Farms is a medical food company focused on making nutrition the cornerstone of healthcare. The Director of Growth Marketing will lead digital demand generation efforts across DTC and B2B channels, maximizing growth marketing strategies through data analytics and collaboration with various teams to enhance customer acquisition.
Food and BeverageHealth CareNutritionOrganic Food
Responsibilities
Develop a strategic vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver measurable results
Utilize vision to drive strategy mix and investment levels across DTC and B2B sales channels, balancing effectiveness with efficiency, profitability, and user journeys across touchpoints
Manage a small internal team of performance marketers and agency partners
Evaluate the effectiveness of all digital demand generation channels and implement a measurement framework that supports both operational and longer-term decisions
Lead performance marketing planning and execution across the medical channel sales organization
Ideate with the functions across marketing, ecommerce, customer care, and business operations to understand results and sharpen activities
Evaluate and test new marketing strategies and channels based on industry best practices, identifying and prioritizing improvement opportunities
Own affiliate marketing strategy; Deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning
Collaborate on annual budget planning efforts that build from company growth strategy, marketing/retention KPIs, and brand metrics
Supports diverse hiring and related initiatives to meet company goals
Qualification
Required
A minimum of 10+ years of digital marketing experience in healthcare or consumer goods
In-depth channel knowledge across best-in-class paid search, social, programmatic, affiliate, and OOH platforms
Experience managing paid media budgets >$5M/yr
Strong analytical skills, comfortable running comprehensive data analyses
Passion for using data to derive insights and drive business and marketing decisions
Experience with web analytics and visualization tools
Proven experience in effectively guiding external agency relationships
Strong communication and collaboration skills
Ability to be a strategic storyteller, with experience creating confidence with senior leaders and inspiring day-to-day teams
Capability to be collaborative and team-oriented
Ability to be a passionate problem solver that can operate at a strategic and executional level
Dedication to building high-performing teams while also supporting employees' career growth in individual ways
Capacity to invite and use the opinions and perspectives of others
Strong commitment to company mission and values
Ability to work independently and collaboratively in a fast-paced, dynamic environment
Capability to respectfully share and accept feedback willingly from all levels of the organization
Benefits
Option to enroll in a company-matched 401k plan
Participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee's eligible dependents
Generous PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure)
Two weeks of paid 'Refresh' leave
80 hours of paid sick leave annually
11 paid holidays throughout the calendar year
Paid disability leave
Paid parental / pregnancy leave
Flexible Spending Accounts (FSA)
Tuition reimbursement
Employee Assistance Program
Company
Kate Farms
Kate Farms offers plant-based shakes and formulas for tube-fed adults and children.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$188MKey Investors
Novo HoldingsPacWest BancorpGoldman Sachs
2025-05-12Acquired
2022-09-19Series C· $75M
2021-06-15Debt Financing· $30M
Leadership Team
Michelle Laver
Co-Founder
Tom Beecher
President
Recent News
Company data provided by crunchbase