U.S. Bank · 8 hours ago
VP, Head of Enterprise Product Marketing
Boston, MA
Full-time
Onsite
Senior Level, Lead/Staff
$170K/yr - $200K/yr
12+ years expU.S. Bank is committed to helping customers and businesses make better financial decisions, and they are seeking a VP, Head of Enterprise Product Marketing to lead product marketing strategies. This role involves defining product value, driving adoption, and enabling revenue growth through insights and cross-functional alignment.
BankingFinancial ServicesInsuranceMortgageWealth Management
Responsibilities
Act as the strategic link between market, customers, and internal teams: Lead a small team of product marketers to define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross-functional alignment for Enterprise segments
Conduct market and customer insights research: Lead market research, competitive analysis, and voice-of-customer initiatives to inform product strategy. Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP). Translate insights into product requirements and positioning opportunities
Develop positioning, messaging, and value proposition: Create the product’s core narrative and differentiated value proposition. Build messaging frameworks and product stories for sales, marketing, partners, and executives. Ensure consistency of messaging across all customer-facing channels
Lead marketing strategy and activation: Own marketing planning and activation for product launches and enhancements. Define target segments, pricing/packaging inputs, and readiness criteria. Develop marketing strategies that drive engagement and pipeline contribution
Drive sales enablement and content development: Develop sales playbooks, battle cards, demo scripts, and objection-handling guides. Build sales content and training to communicate product value and differentiation. Partner with Content Marketing to ensure alignment with integrated campaigns
Support demand generation and adoption programs: Collaborate with Enterprise & SMB Marketing, Operations & Digital Marketing, Channel Marketing, and Events teams to build programs aligned with product goals. Support cross-sell, upsell, retention, and adoption initiatives. Track product/feature usage and inform lifecycle marketing strategies
Monitor performance and provide feedback: Track product performance, pipeline impact, and campaign effectiveness. Feed customer and market insights back into product roadmap decisions. Develop customer testimonials and case studies to support sales and marketing efforts
Qualification
Required
Bachelor's degree or equivalent work experience
12+ years of experience in product marketing or related roles with proven ability to deliver results
Preferred
Deep understanding of merchant market dynamics and customer needs
Strong organizational, interpersonal, and team-building skills
Excellent verbal, written, and presentation skills
Ability to manage multiple projects on time and on budget
Familiarity with marketing technology platforms and analytics tools
MBA or equivalent markers of high achievement are a plus
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Company
U.S. Bank
At U.S.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$991MKey Investors
U.S. Department of the TreasuryMitsubishi UFJ Financial Group
2023-09-29Post Ipo Debt· $55M
2023-08-03Post Ipo Debt· $936M
1978-01-13IPO
Leadership Team
John C Stern
CFO
Shruti Patel
Executive Vice President & GM, CPO- Business Banking segment
Recent News
2026-01-22
2026-01-20
2026-01-20
Company data provided by crunchbase