Credit Union of Southern California · 21 hours ago
Member Appreciation Program Manager
Anaheim, CA
Full-time
Hybrid
Mid, Senior Level
$71K/yr - $108K/yr
5+ years expCredit Union of Southern California is one of the fastest growing credit unions, dedicated to building better lives for their members. They are seeking a Member Appreciation Program Manager to drive initiatives that enhance member experiences through data-driven automation and cross-functional collaboration.
BankingFinancial ServicesNon Profit
Responsibilities
Develop scalable, repeatable playbooks for milestone moments (e.g., account openings, anniversaries, referrals) that reflect CU SoCal’s caring culture
Build a library of meaningful gifts and gestures that align with brand values and can be automated or personalized
Partner with IT and Data Analytics to create workflows triggered by Member data (e.g., loan closings, birthdays), ensuring seamless execution
Identify and manage vendors for fulfillment of gifts and experiences, ensuring quality, cost-effectiveness, and timely delivery
Collaborate with Marketing, Retail, Lending, and Member Care Center teams to gather feedback, generate ideas and equip team members to deliver and fulfill the program purpose
Measure program impact by tracking KPIs including Net Promoter Score (NPS), Member testimonials, repeat product adoption, etc
Developing and launching internal campaigns to build and maintain excitement, empower team members, and celebrate Dream Maker moments across the organization
Monitor trends, gather feedback, and evolve the program to maintain relevance, emotional impact, and operational efficiency
Complete understanding and active application the C.A.R.E. 4 Guide expectations and the Brand Communications Standards Accountability Philosophy
Must be able and available to work a “hybrid” schedule, per business operations requirement, as needed
Additional duties and responsibilities, as assigned
Qualification
Required
High School Diploma or equivalent
5+ years of experience in program management, customer/Member experience, marketing, or employee engagement
Proven track record of designing and implementing experience-based programs that drive emotional loyalty and measurable impact
2+ years' experience working with cross-functional teams, including IT, Marketing, Retail, and Data Analytics, or equivalent
Proficient in all applicable MS Office programs (i.e., Word, Excel, Outlook, Teams, etc.)
Strong organizational skills with experience managing cross-functional initiatives and vendor relationships
Proven ability to create emotionally resonant experiences that drive loyalty
Ability to extract, read, and utilize Member data to trigger workflows and measure ROI
Ability to learn, adopt, and responsibly use new technologies, including AI-enabled tools
Demonstrated digital literacy, including comfort with data dashboards, workflow tools, and collaboration platforms (e.g., M365, Teams, CRM, knowledge systems)
Use of technology to enhance efficiency, service quality, communication, and decision-making
Excellent interpersonal skills to lead cross-departmental efforts and inspire team participation
High empathy and understanding of Member and team member needs
Maintains a service mindset and balances efficiency with human connection
Preferred
Degree or certification in Project Management or expertise in CRM systems, workflow automation and vendor management
Benefits
Competitive pay
Great health benefits
Company
Credit Union of Southern California
Credit Union of Southern California is a banking and finance service provider company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sevan Yakinian
Chief Technology Officer
Katsu Durst, CPA
Chief Financial Officer
Recent News
2025-10-15
PR Newswire
2025-10-09
Company data provided by crunchbase