Smithers · 13 hours ago
IT Functional Analyst - Marketing
Fairlawn, Ohio, United States
Full-time
Hybrid
Mid Level
3+ years expSmithers is a company where technology meets creativity, and they are seeking an IT Functional Analyst - Marketing to bridge the gap between the Marketing and IT teams. The role involves translating marketing needs into functional system requirements and ensuring that technology solutions support campaign execution and customer engagement.
ConsultingMarket ResearchTrading Platform
Responsibilities
Collaborate with business stakeholders to understand, document, and analyze functional requirements
Conduct interviews and workshops to gather detailed system and process requirements
Translate business needs into functional and technical specifications
Recommend and implement process improvements and new system functionality
Assist with the implementation, configuration, and enhancement of software systems
Partner with IT teams to integrate systems with other business applications
Ensure accurate and efficient data flow between systems and identify integration gaps or risks
Support business teams during system upgrades, patches, and new releases
Ensure system changes align with business requirements and communicate impacts to stakeholders
Ensure systems comply with data protection regulations (e.g., GDPR, HIPAA) and organizational security policies
Manage and support technology-related projects, including scope, timeline, resource planning, and budget tracking
Assist with planning and execution of new system implementations and upgrades
Coordinate collaboration between business partners, IT resources, and external consultants to meet project milestones
Coordinate with external vendors and consultants providing specialized expertise
Ensure alignment on project objectives, timelines, and deliverables
Facilitate knowledge transfer and integration of external solutions into internal systems
Develop and maintain comprehensive documentation for systems, configurations, processes, and workflows
Document integrations, troubleshooting procedures, and system changes for future reference
Provide first-line support and basic training for CRM and marketing systems
Create user guides, training materials, and documentation to support adoption and consistent system use
Lead training sessions for new features, upgrades, and system enhancements
Ensure accurate and consistent data flow across platforms
Support integration of data across systems to enable comprehensive reporting and analysis
Qualification
Required
Bachelor's degree in Information Technology, Business Administration, or a related field
3+ years of experience as an IT Functional Analyst, Systems Analyst, Business Analyst, or similar role
Strong understanding of business processes and their interaction with IT systems
Ability to translate business needs into technical and functional requirements
Strong problem-solving and troubleshooting skills
Proficiency in SQL, data integration tools, and reporting platforms
Excellent written and verbal communication skills, including the ability to work with non-technical stakeholders
Ability to create clear, user-friendly documentation and training materials
Strong project management skills, including coordination across internal teams and external partners
Ability to guide functional leaders on system roadmaps, upgrades, and opportunities to enhance functionality
Strong organizational skills with the ability to manage multiple initiatives simultaneously
Ability to work collaboratively in a cross-functional and partner-driven environment
Serve as first-line support for CRM and marketing systems
Preferred
Hands-on experience with CRM platforms such as Microsoft Dynamics or Infor CRM
Experience with marketing platforms such as Kentico or Sugar Market
Familiarity with reporting, analytics, and data tools (e.g., Power BI, Tableau, GA4, Screaming Frog, SEMrush)
Experience with system administration, including user access control, system updates, and maintenance
Proven ability working with external consultants or vendors to implement and support business technologies
Familiarity with cloud-based and SaaS platforms
Understanding of web technologies, APIs, and system integrations
Experience managing user roles, permissions, and system configurations
Benefits
Medical, dental, and vision benefit plan
Paid time off and holidays
401(k) retirement savings plan
Life insurance and AD&D
Short-term and long-term disability coverage
Wellness Program
Employee Assistance Program (EAP)
Company
Smithers
Founded in 1925 and headquartered in Akron, Ohio, Smithers is a multinational provider of testing, consulting, information, and certification services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Hochschwender
Chief Executive Officer
Kim Kusmits
Executive Assistant to the CEO
Recent News
Company data provided by crunchbase