ISS Market Intelligence · 12 hours ago
Director of Governance Solutions Marketing
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$130K/yr - $150K/yr
10+ years expISS Market Intelligence is a leading provider of research and technology solutions for the financial market, and they are seeking a strategic Director of Governance Solutions Marketing. This role involves leading integrated marketing initiatives to drive awareness, engagement, and client acquisition, while developing Go-To-Market plans and collaborating with various internal teams.
AnalyticsEvent Management
Responsibilities
Develop strong relationships with internal teams and participate in ongoing Business and Product team discussions to obtain an in-depth understanding of our services, products features, and clients
Design detailed marketing plans to support the overarching goals of the business and support the launch of new products across all communication channels spanning email, webinars, in person events, social media, collateral, and more
Communicate updates that will affect campaign assets proactively and clearly and set realistic timeline expectations with stakeholders and team members supporting execution. Ensure business owners get early and frequent views of work in progress
Write and edit compelling marketing copy for products and services, client/prospect outreach, and sales enablement material
Support existing products by ensuring the content of existing print, email, presentation, and web communication materials is updated to reflect the latest data and enhancements
Collaborate with the communications team to achieve increased media attribution, PR mentions, and enhanced social media presence
Partner with marketing peers to identify opportunities to cross promote products and solutions
Proactively collect and report on competitive intelligence
Monitor, and report on lead generation activity (e.g., click-through rates, conversion rates, open rates) to measure campaign effectiveness
Manage marketing activity calendar
Have a solid working knowledge of Marketing tools and platforms, and constantly evaluate new tools, techniques, and approaches, and make budgeted recommendations when appropriate
Qualification
Required
10 years of B2B financial services marketing experience
Bachelor's Degree in a business-related field
Excellent written and verbal communication skills: can articulate campaign objectives, challenges and solutions, and communicate them effectively with stakeholders
Experience in writing and delivering compelling marketing content with extreme attention to detail. Digital marketing experience a strong plus
A team player with strong interpersonal skills to effectively communicate with a diverse and global group of internal stakeholders. Ability to manage the lifecycle of marketing projects
Analytical and data-driven when it comes to understanding sophisticated product and platform features, identifying campaign impact and measuring KPIs
Able to work at both strategic and tactical levels, develop marketing plans, generate innovative ideas and manage the execution of campaigns and projects that span multiple teams
Superior project management skills, including being detail oriented, joining discussions well prepared, communicating frequently, setting clear expectations, steering teams towards alignment, and consistently meeting deadlines
Highly proficient in Office applications and a strong understanding of the capabilities of enterprise-level email Marketing platforms (i.e., HubSpot) and CRMs (i.e., Salesforce)
Natural leader and self-starter who easily navigates ambiguous situations while being resourceful and solutions-oriented; and is comfortable balancing multiple workstreams simultaneously with limited supervision
Benefits
Medical, Dental, and Vision coverage
401(k) with a company match up to 9%, including a Safe Harbor contribution
Flexible Spending Account (FSA) and commuter benefit programs
Generous paid time off
Volunteer Day
Paid parental leave
Hybrid working options
Company
ISS Market Intelligence
ISS Market Intelligence provides data, insights, analytics, and events solutions.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Matthew Napoli
Vice President, Partnership Sales
Recent News
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