Sanity · 20 hours ago
Senior Field Marketing Manager
United States
Full-time
Remote
Senior Level
7+ years expSanity.io is building the future of AI-powered Content Operations, providing a platform for teams to model, create, and automate content. The Senior Field Marketing Manager will own and execute the industry events and partner events strategy, driving Sanity's presence at key conferences and optimizing event investments into measurable pipeline outcomes.
CMSDeveloper PlatformPaaSSaaS
Responsibilities
Own the industry events strategy: Plan, execute, and optimize our presence at major industry conferences, AI conferences, and developer events (AI devWorld, JS Nation, VercelAI, React/Vite, CascadiaJS AI, D-Congress, Emerce Day, and more)
Collaborate on partner events: Work with the partnerships team on co-marketing events including Partner Summits and agency-driven events
Lead pre/post-event sales alignment: Develop comprehensive strategies with sales to maximize event ROI, from targeted outreach before events to follow-up campaigns that convert attendees to pipeline
Manage overall field marketing budgets: Oversee event budgets in the $1M+ range annually, optimizing spend against pipeline generation and MQL targets
Measure and report on impact: Track event performance against S2 generation, MQL targets, and pipeline contribution. Use data to continuously improve event selection and execution
Directed end-to-end on-site logistics, managing real-time execution and serving as the central liaison between organizers and sponsors to guarantee operational excellence
Qualification
Required
7+ years of experience in field marketing, event marketing, or demand generation, with a focus on industry events
Proven track record managing large event portfolios with large budgets
Experience in the web, content management, developer tools, or AI space. You understand the ecosystem and the audiences we're targeting
Strong sales alignment skills, you know how to partner with sales teams to turn event presence into qualified pipeline
Experience at a growth-stage or enterprise company with sophisticated GTM motions
Data-driven mindset, you measure everything and optimize based on results
Excellent project management skills, you can juggle multiple events, vendors, and stakeholders simultaneously
Willingness to travel, this role requires regular travel to events across the US and internationally
Located in the Continental United States
Preferred
Experience marketing to developers and technical decision-makers
Background at a CMS, DXP, or content-focused company
Experience with executive event programs and C-level audience engagement
Familiarity with ABM strategies and account-based event marketing
Benefits
Comprehensive health plans and perks
Competitive stock options program and location-based salary
Company
Sanity
Sanity is the worlds most powerful AI Content Platform
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$135.7MKey Investors
Bullhound CapitalShopifyICONIQ Growth
2025-05-02Series C· $85M
2022-06-28Corporate Round
2021-06-24Series B· $39M
Leadership Team
Magnus Kongsli Hillestad
CEO & Co-founder
Even Westvang
Co-Founder
Recent News
2025-10-02
2024-05-08
Company data provided by crunchbase