Celldex · 15 hours ago
Associate Director, Patient Marketing - Hampton, NJ
Hampton, NJ, US
Full-time
Onsite
Lead/Staff, Director/Executive
$154K/yr - $229K/yr
5+ years expCelldex is pioneering new horizons in immunology to deliver life-changing therapies. The Associate Director, Patient Marketing will lead the development and execution of the US patient marketing strategy for barzolvolimab in preparation for its first commercial launch, focusing on patient engagement and activation strategies.
BiotechnologyHealth CareOncologyPharmaceutical
Responsibilities
Lead the development and execution of the US patient marketing strategy for barzolvolimab in preparation for product launch
Define the end-to-end patient journey, including identification of unmet needs, key behavioral drivers, access barriers, and activation opportunities
Develop and implement patient engagement and activation strategies, with a strong focus on digital, omnichannel, and performance marketing approaches
Partner with patient advocacy organizations to inform patient insights, education initiatives, and engagement strategies
Integrate patient experience insights into overall brand strategy, launch planning, and Patient Support Programs (PSPs)
Collaborate cross-functionally with HCP Marketing, Insights & Analytics, Sales, Medical Affairs, Market Access, Legal, Regulatory, and Patient Services teams to ensure aligned execution
Manage the patient marketing budget, including agency and media, and ROI assessment
Qualification
Required
Bachelor's degree required
5+ years of commercial experience within consumer products, biotech, pharmaceutical, or healthcare industries
3+ years of experience in consumer marketing, patient marketing, or performance marketing roles
Proven experience identifying where consumers engage digitally and developing strategies to connect, resonate, and activate patients
Demonstrated knowledge of digital marketing tools, platforms, and analytics to drive patient engagement and activation
Strong analytical and strategic thinking skills with the ability to synthesize insights into actionable plans
Excellent presentation, written and verbal communication skills
Proven experience leading cross-functional project teams
Ability to influence without authority and align diverse stakeholders around shared goals
Strong relationship-building skills with internal teams, advocacy partners, and external vendors
Comfortable operating in ambiguity and adapting priorities in a pre-launch setting
Willing to share, debate, challenge, defend your ideas
Courage to embrace and lead change
Demonstrated ability to succeed in a startup or pre-commercial biotech environment, with a strong execution mindset: plan → organize → execute
Travel Required – 25%
Preferred
advanced degree preferred
Recent consumer or patient-focused marketing experience preferred
Prior product launch experience in consumer health, biotech or pharma preferred
Benefits
Annual discretionary bonus
Long term incentive
401(K) plan with employer contribution
Health care and other insurance benefits (for employee and family)
Paid holidays
Vacation
Sick days
Company
Celldex
Celldex is pioneering new horizons in immunology to deliver life-changing therapies.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.54B2024-02-29Post Ipo Equity· $460.5M
2023-11-07Post Ipo Equity· $200.5M
2021-07-12Post Ipo Equity· $287.5M
Leadership Team
A
Anthony Marucci
President & CEO
Ronald A. Pepin
Senior Vice President and Chief Business Officer
Recent News
2025-11-16
Company data provided by crunchbase