The Sage Group · 7 hours ago
Head of Influencer Marketing
The Sage Group’s client is seeking a senior leader to own and scale their global influencer marketing program as a core performance growth channel. This role is responsible for transforming a strong, direct-response–focused creator program into a highly scalable engine for driving high-quality funded accounts worldwide.
AdvertisingConsultingHuman ResourcesMarketing
Responsibilities
Own global influencer marketing strategy and execution with accountability for measurable growth outcomes (new funded accounts, quality, efficiency)
Scale an always-on, performance-focused creator program across the U.S., Europe, and Asia
Design scalable creator playbooks (messaging frameworks, content guidance, conversion and quality drivers)
Build and refine systems for creator sourcing, selection, outreach, onboarding, and Lifecycle management
Partner with analytics to define and improve measurement, incrementality, and cohort quality frameworks
Evaluate and implement influencer discovery, management, and measurement tools
Collaborate closely with Growth, Analytics, Product Marketing, Legal/Compliance, and regional teams
Lead and develop a small, high-impact influencer team and external partners as the Program scales
Qualification
Required
7–10+ years of experience in influencer, performance, or growth marketing, ideally prior FAANG company experience
Proven track record owning direct-response creator programs, not just brand partnerships
Strong analytical orientation —comfortable working with performance data, experimentation, and attribution
Experience operating in regulated, complex, or global categories (finance, fintech, tech, marketplaces, or similar)
Builder mindset: you've created processes, playbooks, and scalable systems before
Strong creator intuition paired with performance discipline
Ability to operate strategically while staying close to execution
Preferred
Prior experience from a FAANG company
Company
The Sage Group
The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space.