Eden · 18 hours ago
Website CRO Consultant
United States
Contract
Remote
Senior Level
6+ years expEden is seeking an external Website CRO Specialist to provide expert-level conversion rate optimization services across their digital platform. The successful consultant will operate autonomously, diagnosing complex funnel problems and delivering a complete experimentation lifecycle that translates insights into measurable revenue growth.
Personal Care and HygieneRetail
Responsibilities
Page-Type Optimization Roadmap
Conduct independent performance audits of specified page types (Homepage, Marketing LPs, PDPs, Blog templates)
Deliver a prioritized CRO roadmap for each page type, identifying specific opportunities, hypotheses, and project timelines
Experimentation Program Management
Independently plan, launch, and manage a high-velocity A/B and multivariate testing program using VWO (or equivalent testing platform provided by the contractor or mutually agreed upon)
Define all requirements, targeting rules, acceptance criteria, and KPIs for experiments
Perform all necessary QA and analytics validation (measurement and logic standpoint) to ensure data integrity of experiments
Maintain comprehensive documentation of the testing library, learnings, and 'guardrails' for future reference by Eden’s team
Technical Specifications & Collaboration
Provide clear, detailed implementation specifications (annotated wireframes, requirements, edge cases) for Eden’s Webflow developers and engineers
Collaborate with internal Design, Engineering, and Clinical Operations teams to ensure proposed CRO initiatives align with brand standards and regulatory requirements
Assess feasibility of proposed designs using working knowledge of HTML, CSS, and JavaScript
Analytics and Reporting
Build and deliver weekly performance readouts and reports (using Mixpanel and GA4 data)
Provide deep-dive behavioral analysis reports to justify optimization strategies
Qualification
Required
6+ years of independent CRO experience with a proven track record of delivering measurable conversion lifts across diverse page types
Expertise in experimentation design, statistical rigor, UX heuristics, and funnel strategy
High-level fluency in analytics platforms (Mixpanel, GA4) and experimentation platforms (VWO)
Working knowledge of Webflow capabilities and front-end code literacy (HTML, CSS, JS) sufficient for communication and requirements scoping
Must manage own work schedule, professional licensing, and equipment to meet project deadlines
Company
Eden
Eden is transforming the way consumers access care in aesthetics, telehealth, and pharmacy by building trusted, patient-first brands that deliver results—safely and compliantly.
51-200 employees
Funding
Current Stage
Growth StageRecent News
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