commercetools · 11 hours ago
Senior Customer Marketing Manager
Boston, MA
Full-time
Hybrid
Senior LevelCommercetools is a company focused on powering the next era of commerce through innovation. They are seeking a Senior Manager of Customer Marketing to build trusted relationships with customers and amplify their stories to demonstrate business impact across various formats and channels.
Cloud ComputingE-CommerceE-Commerce PlatformsInformation TechnologySaaSShopping
Responsibilities
Build and maintain strong, trust-based relationships with priority customers, in close partnership with Customer Success and Account teams
Develop a deep understanding of customers' business goals, challenges, and outcomes to identify stories with strong commercial and narrative value
Act as a thoughtful, respectful steward of customer relationships—grounded in mutual value, not one-off asks
Own the end-to-end development and distribution of customer stories across multiple formats and channels, including:
Written case studies and customer snapshots
Video (short-form, long-form, testimonials)
Social posts and paid ads
Sales decks and enablement materials
Executive speaking engagements, events, and panels
Reviews
Partner with internal teams and external agencies to bring stories to life with high editorial quality and strong narrative focus
Ensure stories are modular and reusable across channels and stages of the buyer journey
Work closely with Sales and Product Marketing to surface customer stories that clearly articulate business value, not just features or KPIs
Translate customer outcomes into sales-ready proof points, anecdotes, and "in-the-room" stories based on our value drivers that help deals move forward
Equip Sales and BDR teams with authentic customer narratives that feel credible, relevant, and human
Manage and update customer stories on Highspot for GTM consumption
Partner with Customer Success to identify storytelling moments across the customer lifecycle (go-live, milestones, expansion, innovation moments)
Create lightweight processes for capturing and sharing customer stories internally
Maintain a curated, up-to-date repository of customer stories and references that serves as a reliable resource for Sales, Marketing, and Comms
Align customer storytelling with broader corporate narratives, brand positioning, and communications priorities
Support PR, social media, analyst relations, and executive communications with strong customer proof points
Identify and support customer participation in press, awards, and thought leadership opportunities
Qualification
Required
Extensive experience in customer marketing, content marketing, corporate communications, or a related role
Proven experience working directly with customers and customer-facing teams
Strong storytelling and writing instincts—you can draft clear, compelling customer narratives yourself, not just direct others
Support and/or draft and edit customer-facing content, including case studies, customer snapshots, sales-ready narratives, and executive-ready materials, while also partnering with agencies as needed
Comfort working across formats: written, video, social, events, sales materials
Sales-minded approach with the ability to surface and articulate business value
Excellent communication and stakeholder management skills and the confidence to work cross-functionally
Experience in B2B SaaS or enterprise technology strongly preferred
AI Aptitude: A genuine curiosity for using AI tools to work smarter and more effectively, paired with a drive to learn and put them into practice in your role
Preferred
Experience supporting PR, analyst relations, or executive communications
Familiarity with sales enablement or revenue marketing
Experience managing agencies or freelance creator
Benefits
Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
Our equity participation program allows you to share in our success
Company
commercetools
commercetools is the global market leader in composable commerce
Founded in 2006
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$308.15MKey Investors
AccelInsight PartnersRewe Group
2021-09-14Series C· $140.47M
2021-05-12Undisclosed
2019-10-21Series Unknown· $145M
Leadership Team
Daniel Murphy
Chief Financial Officer
Matt Tuel
Chief Operating Officer
Recent News
Digital Commerce 360
2026-01-22
2026-01-16
Company data provided by crunchbase