GradGuard - College Life Protected · 14 hours ago
Digital Content Specialist
Phoenix, AZ
Full-time
Hybrid
Entry, Mid Level
1+ years expGradGuard is a leader in college tuition and renters insurance, serving over 1.7 million students across more than 1,900 institutions. The Digital Content Specialist is responsible for crafting engaging, SEO-optimized content that resonates with students and higher education partners, ensuring clarity and discoverability across various marketing touchpoints.
EducationFinancial ServicesInsuranceInsurTech
Hiring Manager
Leticia Gastelum
Responsibilities
Shape and execute a content strategy that aligns with marketing goals and drives consumer action across all touchpoints: web, email, ads, SMS, social, print, and more
Develop high-converting messaging for campaigns, landing pages, email journeys, paid ads, and product positioning that uniquely serve each stage of our customer journey (uninsured, quoted, member, loyalty)
Produce clear, structured, and authoritative website content optimized for discoverability across search engines and LLM-powered experiences
Write conversion-focused content that compels users to open, click, enroll, and engage, grounded in performance data and behavioral insight
Own and manage a unified content calendar aligned to campaign timelines and go-to-market priorities
Collaborate with design, digital, product, and insurance compliance to bring content to life across all mediums, with attention to legal clarity and consumer relevance
Incorporate feedback, A/B testing results, and analytics to refine messaging and maximize campaign outcomes
Leverage testimonials, user-generated content, and real-life stories to build brand trust and emotional resonance
Lead a refresh of our core personas redefining how we speak to college students, families, and university partners by revisiting motivations, behaviors, and needs from current focus groups and consumer data
Champion GradGuard’s brand voice and tone, ensuring every piece of content, no matter the platform, sounds distinctly us and reinforces our authority as an expert in protecting students from the risks of college life
Qualification
Required
1–3+ years of experience in content strategy, copywriting, or marketing roles (bonus if within consumer, education, or insurance industries)
Proven ability to write clear, persuasive, and high-performing content across platforms
Deep understanding of how to adapt tone, voice, and messaging for different audiences
Experience managing a content calendar and coordinating across teams and channels
Familiarity with SEO, LLM-aware content, email and social media marketing, ad and website copy, and how these channels connect across the marketing funnel
Detail-oriented, highly organized, and ability to collaborate with key internal stakeholders
Benefits
Opportunity to enroll in comprehensive health, dental, and vision insurance. We pay 100% of employee premiums and 75% of your family’s premiums.
A lifestyle spending account where you can receive up to $400 in reimbursements for wellness activities.
401(K) retirement plan with company matching up to 5% of compensation deferred. Employee and employer contributions are 100% vested.
Student loan and education assistance, after one year of employment at GradGuard.
Unlimited PTO after completing the 30-day introductory period. Plus, 12 paid holidays and paid parental leave.
Company
GradGuard - College Life Protected
GradGuard is the leading provider of embedded insurance programs to colleges and universities. It is a sub-organization of NGI Holdings / Next Generation Insurance Group.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
John Fees
Co-founder & CEO - GradGuard
Christopher Bailly
Chief Technology Officer
Recent News
Company data provided by crunchbase