HP · 1 month ago
Retail Growth & Trade Director – North America
Vancouver, Washington, United States of America
Full-time
Onsite
Director/Executive
$166K/yr - $249K/yr
10+ years expHP is a leading technology company that is seeking a Retail Growth & Trade Director for North America. This role will lead HP’s retail marketing and trade strategy, overseeing a team to optimize growth strategies and manage a significant retail investment portfolio across major partners in the U.S. and Canada.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Define and lead HP’s retail growth strategy across Consumer PS, Gaming, and Print
Translate global and NA category strategies into retailer-specific growth plans that unlock share, revenue, and velocity
Partner with NA Sales and Category leadership to develop joint business plans and shape sell-in strategies for top retailers
Provide senior leadership to the Retail Growth team, ensuring clarity of roles, accountability, and a unified operating model
Own end-to-end planning and optimization of CMP, MDF, DGF, and contra investments across all major retailers
Oversee annual and quarterly retail investment plans, ensuring alignment with category priorities and retailer opportunities
Drive consistent financial governance, ROI tracking, and investment frameworks across U.S. and Canada
Partner with Sales Finance and Business Operations to ensure accuracy in forecast, pacing, and profitability
Shape and support strategic sell-in narratives in partnership with NA Sales and Category
Ensure HP activates the full retail growth system, media, retail media, content, creator & earned, retail experience—to accelerate sell-through
Optimize visibility, conversion, and velocity across both in-store environments and retailer.com
Apply insights and performance data to prioritize growth plays, improve merchandising, and influence retailer activation plans
Lead and develop a high-performing team including Retail Growth Managers, Retail Delivery Managers, Retail Growth & Conversion, and One HP Retail Brand Experience
Create processes that integrate cross-functional teams (Media, Content, Category, Sales, CDS, Analytics, Experience) into one coordinated retailer plan
Foster a “One HP” operating model with consistent execution and clear governance across partners and categories
Own KPI frameworks for retail growth, trade efficiency, sell-through acceleration, and retail media conversion
Build and scale retail performance dashboards in partnership with Business Operations & Performance
Use insights to influence category demand plans, improve retailer forecasts, and drive continuous improvement across retail touchpoints
Qualification
Required
10+ years of experience in retail marketing, category management, trade marketing, or related commercial roles
Proven leadership experience managing multi-market or multi-channel retail businesses
Deep understanding of retail economics, MDF/CMP planning, and joint business planning with top retailers
Strong cross-functional leadership success with Sales, Category, Finance, and Marketing partners
Demonstrated ability to lead large teams, mentor senior talent, and manage complex operations across multiple categories
Strong analytical skills with expertise in ROI modeling, performance insights, and retail media
Ability to lead large-scale transformation and bring structure to complexity
Preferred
Experience working with top U.S. retailers (e.g., Best Buy, Amazon, Walmart, Target, Costco, Staples) strongly preferred
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Anneliese Leasure
President, Imaging, Printing and Solutions
Recent News
2026-02-04
Company data provided by crunchbase