S&C Electric Company · 20 hours ago
Manager - Content Strategy (Mid-Funnel)
6601 N. Ridge Blvd., Chicago, IL, 60626, US
Full-time
Hybrid
Mid, Senior Level
$117K/yr - $154K/yr
10+ years expS&C Electric Company is a leader in the electrical industry, dedicated to innovation and reliable power solutions. They are seeking a Manager - Content Strategy (Mid-Funnel) to create content that supports sales conversations and drives conversions while managing a team focused on sales enablement content.
ConsultingCyber SecurityElectronicsEnergyManufacturing
Responsibilities
Develop and manage content strategies that support mid-funnel engagement and sales enablement
Lead and manage a team of content creators focused on sales assets and conversion-oriented materials
Create targeted assets such as case studies, product one-pagers, email sequences, and sales presentations
Create internal sales tools to educate and upskill sellers
Collaborate closely with sales, product marketing, and company leadership to understand buyer personas, common objections, decision criteria, and industry trends
Contribute to an integrated marketing strategy and develop a content calendar aligned with campaigns, product launches, and customer journeys
Personalize content for different buyer personas and stages of the funnel
Support account-based marketing (ABM) initiatives with tailored content packages
Track, test, and measure content performance and refine messaging and formats
Develop and manage budgets for key product lines
Commit to understanding the power industry and S&C’s solutions, and apply knowledge of customer challenges and S&C’s unique differentiators
Build strong partnerships across the Marketing Communications deptartment
Maintain regular and punctual attendance
Attend in-person or virtual meetings as requested or required
Communicate effectively and respectfully with others
Other responsibilities as assigned
Qualification
Required
Bachelor's degree in Communications, Marketing, Journalism, Technical Writing, English, or a related field
10+ years of experience in marketing communication, product marketing, or sales enablement. Proven experience working in technically complex industries. Previous leadership and B2B experience a plus
Knowledge of the English language, including the meaning and spelling of words, rules of composition, and grammar
Experience and proficiency in proofing and editing content, as well as visual storytelling
Expertise in project management and a high proficiency for managing multiple projects simultaneously with a commitment to meeting deadlines
High attention to detail with a focus on accuracy
Proficiency in Microsoft Office including Word, Excel, Publisher, and PowerPoint
Ability to manage direct reports and coach/edit work for corporate voice, messaging, structure, visuals, and best practices of communications channels
Preferred
CRM experience a plus
Benefits
Health and Welfare Benefits: Medical & Prescription, Dental, Vision, Health Care and Dependent Care Flexible Spending Accounts, , Health Savings Account (HSA), Group Life Insurance, optional Supplemental Life and AD&D Insurance, Wellbeing Resources including Employee Assistance Program and Family Forming Benefits (i.e., Adoption and Fertility support)
Leave Benefits: Vacation Time, Sick Time, Paid Holidays and Company Shutdown days, Short-Term Disability, Long-Term Disability, Other Leaves, Paid Parental Time and Military Leave
Retirement Benefits: 401(k) Retirement Savings and Employee Stock Ownership Plan (KSOP) offering traditional and Roth 401(k) options and an Employee Stock Ownership Plan (ESOP) component; KSOP participants can receive annual ESOP company contributions of over 11% of eligible earnings (3% Core, up to 3.5% Match, Variable Periodic).
Company
S&C Electric Company
S&C Electric Company is a leading provider of switching, protection, and control solutions for electric power systems.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
A
Anders Sjoelin
President and CEO
Aurelie Richard
Chief Financial and Strategy Officer
Recent News
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