Pro Athlete · 22 hours ago
Social Media Content Creator
Kansas City, MO
Full-time
Hybrid
New Grad, Entry LevelPro Athlete, Inc. is an eCommerce company specializing in sporting goods and apparel. They are seeking a Social Media Content Creator to engage online communities and create impactful content that resonates with their audience.
E-CommerceSporting GoodsSports
Responsibilities
Develop and maintain a strategic content calendar for all social platforms, aligned with a 12-month marketing plan
Own the creative strategy, ensuring content is trend-forward, platform-optimized, and resonates with our target audience
Create and manage TikTok, Instagram Reels, and YouTube Shorts content focused on growing our sports audience
Quickly communicate, produce, and edit trending short-form content for baseball, softball, and pickleball, ensuring same-day publication
Edit and produce monthly podcast episodes, including audio cleanup, segment arrangement, and final production
Foster a strong sense of community by actively engaging with followers, responding to inquiries, and managing conversations
Build and nurture parasocial relationships with followers, acting as the face of our brands on camera
Assist with community insight tracking, ensuring that cross-functional stakeholders are aware of applicable insights
Actively listen to our community, surfacing insights, trends, and customer feedback to improve our social strategies and products
Monitor, analyze, and report on key social media metrics, including audience growth, engagement, and revenue
Translate data insights into actionable recommendations for future content strategies
Stay ahead of social media trends, identifying and leveraging emerging opportunities to enhance brand visibility and relevance
Assist in executing paid social media campaigns across platforms like Instagram, TikTok, Facebook, and Pinterest
Collaborate with influencers and UGC creators to develop creative assets
Assist with reporting analysis and campaign optimization
Stay up to date on paid social trends, algorithm changes, and best practices to help grow brand visibility
Develop and execute affiliate marketing initiatives, activating influencers and building partnerships that align with brand goals
Set clear performance benchmarks for social channels, balancing budget requirements with follower and engagement growth objectives
Partner with internal teams and external agencies to align paid and organic campaigns, optimizing synergies for maximum impact
Serve as a subject matter expert, providing leadership with informed recommendations on message priorities and channel strategies
Qualification
Required
Past experience in social media, marketing, and video editing is a MUST
Proficient in industry-standard editing software (Adobe, Canva, DaVinci Resolve, CapCut, Final Cut Pro)
Exceptional written communication skills and a knack for concise, impactful messaging
Strong decision-making skills and the ability to operate autonomously
Experience with social media analytics tools and interpreting performance data
Deep understanding of parasocial relationships and online community-building principles
Willingness to be on-camera when needed and represent the brand authentically
Portfolio demonstrating quick-turnaround video projects and short-form content
Core Value alignment. Our Core Values are the driving force behind how we do business and live our lives
Self-driven work ethic. You must be a resourceful self-starter who loves taking initiative, and seeing things through to completion
Genuine curiosity and the desire to learn. We are ever-changing and need employees who are innovative and adaptable
Preferred
Experience with baseball, softball, or pickleball is preferred but not required
Experience working with and recruiting other content creators is preferred but not required
Company
Pro Athlete
Pro Athlete offers sporting goods online.
Founded in 1987
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Andrew Dowis
CEO
Company data provided by crunchbase