Paul Davis Restoration of Metro NY / NJ · 19 hours ago
Director of Marketing Programs
Jacksonville, FL
Full-time
Hybrid
Director/Executive
$85K/yr - $100K/yr
8+ years expPaul Davis Restoration, Inc. is a leading parent organization with over 340 franchise locations across North America, seeking a Director of Marketing Programs to provide strategic leadership for marketing initiatives. This role focuses on supporting new office launches by developing marketing plans, managing brand standards, and delivering training to ensure successful implementation of marketing strategies.
Facilities Services
Responsibilities
Provide strategic direction and framework to newly launched offices to help them make informed decisions on maximizing marketing resources and achieving company growth objectives
Define and implement local marketing plans with full funnel expectations and recommendations to best achieve growth objectives in each market
Create and manage marketing budget templates that outline recommended spend allocations for key initiatives, tailored to office size and market conditions
Clearly communicate brand standards and hold launch offices accountable to maintain brand consistency in all marketing programs
Design and maintain a marketing KPI dashboard to monitor initiative adoption, campaign performance, and ROI across all launch offices. Provide actionable insights to improve marketing effectiveness
Partner with cross-functional teams to ensure strategic alignment of marketing initiatives with company objectives
Develop and lead in-person training sessions for each new owner's school class to clearly communicate the marketing program, provide practical guidance, and set owners up for success in implementing strategies within their local markets
Manage and coordinate all marketing deliverables for new office launches, including deployment of digital assets such as website, social media, and Google Business pages, starter collateral packages, vehicle wraps, office signage, branded uniforms, and other essential brand elements. Ensure timely execution and alignment with brand standards to create a consistent and impactful market presence from day one
Identify collateral and creative needs for launch offices and collaborate with the creative team to provide detailed briefs and ensure timely development of required materials
Stay current on marketing and industry trends, identify market share opportunities, and deliver clear go-to-market strategies to enhance programs and improve launch success
Hold scheduled meetings with offices in the launch program to review progress, provide guidance, and ensure marketing programs are on track to meet stated goals. Offer ongoing support, address challenges, and direct offices to the resources and tools needed for successful execution
Lead the execution of an effective ROTOR program by equipping owners to manage and hold their business development team members accountable for achieving sales and marketing goals, ensuring consistent performance and growth during the launch phase
All other duties as assigned
Qualification
Required
Bachelor's degree in marketing, business, or related field
8+ years of experience in marketing strategy, operations, or franchise marketing leadership
Able to travel 30% - 60% of the time if needed
Computer literacy with MS Office Suite (Word, Excel, PowerPoint), SharePoint, Adobe, Zoom, Teams, etc.)
Ability to coach, motivate, and influence business owners and team members; prior coaching/training experience preferred
Strong problem-solving, critical thinking, and business analysis skills; capable of creating effective sales and marketing plans
Exceptional written, verbal, and consultative communication; strong listening, flexibility, and relationship-building skills across diverse backgrounds
Applied knowledge of MS Office tools, reporting systems, and job management platforms, strong business technology skills
Proficiency in digital marketing platforms, analytics tools, and CRM systems
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Quick learner with ability to apply knowledge effectively; comfortable working independently and collaboratively
Experience in franchise operations or business support; demonstrated success in meeting/exceeding sales or development goals; interest in microenterprise growth
Commitment to Paul Davis Values, Vision, Mission, and 10 Serving Basics
Preferred
Strong understanding of multi-location marketing and sales processes
Ability to develop tools, dashboards, and performance scorecards
Familiarity with AI-driven tools and technologies
Benefits
401(k) matching
Training & development
Wellness resources
Opportunity for advancement
Company
Paul Davis Restoration of Metro NY / NJ
Paul Davis Restoration of Metro NY/NJ provides emergency clean-up, restoration and reconstruction services for residential and commercial properties throughout the New York City metropolitan area and Northeastern New Jersey.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jean N.
Chief Financial Officer
Company data provided by crunchbase