TelevisaUnivision · 1 day ago
Director of Product – Solutions Engineer
TelevisaUnivision is a leading media company focused on connecting advertisers with Hispanic audiences through innovative advertising solutions. The Director of Product (Solutions Engineer) for Conexo will serve as the bridge between product, sales, and clients, ensuring successful adoption and performance measurement of the Local Reach Extension product.
Digital MediaMedia and EntertainmentNewsSocial Media Marketing
Responsibilities
Serve as the primary technical product liaison for the local sales organization, guiding teams and clients through campaign setup, data tracking, and attribution analysis
Support pre- and post-sales engagements — including RFP responses, campaign QA, and troubleshooting measurement discrepancies
Conduct workshops and training sessions for sales teams and advertisers on Conexo’s capabilities, data pipelines, and attribution models
Build trust with clients by providing transparent, data-driven explanations of campaign performance and analytics outcomes
Partner with Engineering and Data teams to define Conexo’s measurement and attribution requirements
Translate client feedback into technical specifications and product improvements
Manage implementation and testing of new tracking tags, APIs, and attribution integrations (e.g., GA4, VideoAmp, Comscore, LiveRamp)
Maintain product documentation, technical FAQs, and enablement materials for internal teams
Lead development of standardized frameworks for incremental reach, cross-platform performance, and conversion attribution
Serve as TU’s internal expert on campaign measurement, tracking technologies, and data validation workflows
Evaluate third-party attribution partners and provide input into product partnerships or vendor integrations
Partner with analytics and research teams to ensure campaign results are accurately reflected in internal dashboards and client reports
Establish best practices for campaign QA, data verification, and issue resolution
Drive automation initiatives to reduce manual troubleshooting and reporting time
Create processes for reconciling metrics between local broadcast data and digital platforms
Support performance monitoring and SLA adherence for Conexo campaign execution
Qualification
Required
7+ years of experience in ad tech, digital media, or product/solutions engineering roles
Strong working knowledge of local reach extension, cross-screen measurement, and digital attribution
Hands-on experience with Google Analytics / GA4, tag management, pixels, and campaign tracking tools
Familiarity with CTV, OTT, DSPs, and data onboarding workflows
Experience working directly with sales teams, advertisers, and media agencies
Technical proficiency in APIs, SQL, or Python for troubleshooting and validation a plus
Excellent communication and client management skills — able to bridge technical and commercial perspectives
Bachelor's degree in Marketing, Data Analytics, or Computer Science
Benefits
PTO
Tuition reimbursement
Wellness and employee support programs
401K
Various life and insurance plans
Medical, dental, and vision coverage options
Company
TelevisaUnivision
TelevisaUnivision is a Mexican-American media company which owns the American Spanish language broadcast network Univision.
H1B Sponsorship
TelevisaUnivision has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (2)
2022 (1)
Funding
Current Stage
Late StageTotal Funding
$1.74BKey Investors
SOFTBANK Latin America Ventures
2024-01-18Debt Financing· $240.7M
2023-07-24Debt Financing· $500M
2021-04-13Series C· $1B
Recent News
2025-12-21
Sports Business Journal
2025-12-19
Company data provided by crunchbase