Patricia Nash Designs · 14 hours ago
Digital Marketing & Community Coordinator
Knoxville, TN
Full-time
Onsite
Entry Level
1+ years expPatricia Nash Designs is an international leather handbags and accessories lifestyle brand seeking a Digital Marketing & Community Coordinator to join their marketing team at the Knoxville corporate office. This role focuses on executing digital initiatives that enhance brand engagement, customer loyalty, and community growth through various marketing strategies.
Consumer GoodsFashionWholesale
Hiring Manager
Jennifer DeAlejandro Vanderink
Responsibilities
Develop paid media strategy across paid social, paid search, and testing of new channels
Execute paid social media campaigns across platforms (Facebook, Instagram, TikTok, Pinterest, etc.) in alignment with brand and campaign objectives
Execute paid search plan with paid ads on select search engines to drive targeted traffic, leads, and sales
Support campaign setup, audience targeting, creative trafficking, and ongoing optimization
Monitor performance dashboards and provide weekly reporting on KPIs, engagement, and conversion
Collaborate with the Digital Marketing Director to A/B test creative and audience segments
Oversee day-to-day operations of the brand’s loyalty and rewards program
Build and deploy customer surveys to gather feedback, improve retention, and identify engagement opportunities
Track program performance, member growth, and redemption trends, providing insights and recommendations
Partner with creative team to promote loyalty initiatives through email
Manage the relationship with Joybyte to ensure brand consistency, quality, and alignment with campaign objectives
Monitor the social media content calendar, ensuring timely approvals and cross-functional coordination
Review content, captions, and imagery for accuracy, tone, and engagement optimization in weekly meetings
Monitor social performance metrics and collaborate with Joybyte on monthly reports and insights
Serve as the primary point of contact for PND’s secondhand resale platform
Ensure listings are accurate and aligned with PND standards
Coordinate with the Treet team on promotions, email features, and seasonal updates
Track performance metrics (sales, listings, and engagement) and share monthly reports with leadership/team
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
1-2 years of experience in digital marketing, social media, or e-commerce (internship experience acceptable)
Familiarity with paid social platforms (Meta Ads Manager, Pinterest Ads, TikTok Ads)
Experience with Google Ads and other search engine paid media
Basic understanding of loyalty or CRM platforms (e.g., rise ai, loyalty lion, etc)
Strong organizational skills with attention to detail and ability to manage multiple projects simultaneously
Excellent communication and relationship management skills
Passion for storytelling, brand engagement, and digital innovation
Company
Patricia Nash Designs
Patricia Nash creates handcrafted leather handbags, wallets, and travel accessories with vintage-inspired styles.
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase