UPMC · 5 hours ago
Marketing Intelligence Lead Analyst
Pittsburgh, PA
Full-time
Hybrid
Mid, Senior Level
3+ years expUPMC is a healthcare organization seeking a Marketing Intelligence Lead Analyst responsible for conducting high-priority market research projects. The role involves multi-tasking, collaborating with stakeholders, and improving research processes to enhance the UPMC brand and member experience strategies.
BiotechnologyHealth CareHospitalMedical
Responsibilities
Partner with internal stakeholders and departments to support the business needs of both the UPMC Health System and UPMC Health Plan. The research performed by this individual is a key component of the assessment of the success of many organizational initiatives. Studies designed to measure Brand Perception, Advertising Effectiveness and Customer Satisfaction are among the many that are performed on an ongoing basis
Ensure strategic alignment between the departmental goals and the development of market research projects to meet departmental objectives
Identify opportunities to streamline processes, increase productivity, and improve cost-efficiency across market research campaigns and tactics
Lead all aspects of research projects assigned
Expertise at performing complex data analysis such as multivariate statistical analysis (correlation, regression, factor analysis, decision trees, etc.)
Use advanced analytical techniques to identify key drivers of member engagement, retention, satisfaction and purchasing decisions and effectively communicate findings
Perform additional ad hoc analysis as needed and other related duties as assigned
Present findings and recommendations to internal stakeholders and senior leadership
Strong understanding of all facets of market research (strategy, tracking, reporting, analysis, actionable recommendations)
Ensure research projects are compliant with federal and state regulations
Maintain relationships and ensure strategic success with external vendors
Qualification
Required
Bachelor's degree or Market Research/Market Intelligence certifications required
Three to five years' experience with primary and/or secondary research focus
Expertise at performing complex data analysis such as multivariate statistical analysis (correlation, regression, factor analysis, decision trees, etc.)
Use advanced analytical techniques to identify key drivers of member engagement, retention, satisfaction and purchasing decisions and effectively communicate findings
Strong understanding of all facets of market research (strategy, tracking, reporting, analysis, actionable recommendations)
Ensure research projects are compliant with federal and state regulations
Maintain relationships and ensure strategic success with external vendors
Experience with both quantitative and qualitative research methodologies
Extensive experience developing survey questionnaires, focus group screeners and moderator guides
Experience using online research platforms to develop online surveys, reports, and dashboards
Proven track record of taking complex research findings and creating a story that colleagues without a research background can understand
Advanced level user of SPSS or equivalent data analysis tool
Excellent writing, editing, and proofreading skills
Excellent oral communication, presentation, and interpersonal skills
Ability to manage multiple projects and meet strict deadlines
Excellent organizational and analytical skills
Ability to multi-task and work within a team environment
Ability to work with senior management
Preferred
Master's degree preferred
Knowledge of healthcare/health insurance industry preferred
Ability to support and build relationships with many departments and external vendors
Company
UPMC
UPMC is one of the leading nonprofit health systems in the United States. A $10 billion integrated global health enterprise headquartered
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.46MKey Investors
Appalachian Regional Commission
2024-09-18Grant· $0.46M
Leadership Team
Leslie Davis
President and CEO
Frederick M. Hargett
Chief Financial Officer
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