CROSSMARK · 7 hours ago
Customer Marketing Manager
CROSSMARK is a leading North American integrated marketing agency, and they are seeking a Customer Marketing Manager to lead customer advocacy efforts and elevate customer stories. The role focuses on developing and scaling customer advocacy content to showcase the impact of RCS for Business.
Brand Marketing
Responsibilities
Execute the day-to-day implementation of the customer reference program for RCS for Business, serving as a key external contact for some of the world’s most recognized brands
Create and implement a holistic strategy to develop and scale customer advocacy content, including case studies, video testimonials, and speaker opportunities, to demonstrate the ROI and impact of RCS for Business
Identify and onboard new reference customers. Manage and monitor customer reference activity, keeping data current and accurate to ensure BD, Product, and Marketing teams have ready access to compelling customer stories
Qualification
Required
5+ years of experience in customer marketing, customer advocacy, customer evidence, or related roles
Experience within the tech or telecommunications industry
Post-secondary education in Marketing, Communications, Business, or a related field
Strong storytelling and content development skills
Experience engaging customers and building trusted relationships with global brands
Excellent communication skills and comfort presenting to senior stakeholders
Strong project management capabilities and ability to manage multiple engagements simultaneously
Preferred
Experience with business messaging, mobile communications, MarTech, or AdTech
Experience producing video content or managing customer testimonial projects
Background working with international markets or global customer bases
Analytical mindset with the ability to turn metrics into insights and narrative
Company
CROSSMARK
Crossmark provides growth solutions for consumer-branded suppliers and retailers.
Funding
Current Stage
Late StageTotal Funding
unknown2024-05-22Acquired
Recent News
2022-11-13
2022-11-09
Company data provided by crunchbase