National Association of Black Journalists (NABJ) · 1 day ago
Senior Product Marketing Manager, Health
Washington, DC
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $115K/yr
5+ years expU.S. News & World Report is a multifaceted digital media company dedicated to helping citizens make informed decisions. The Senior Product Marketing Manager will support marketing initiatives for B2B hospital quality products and various marketing needs for the Senior Living team, working closely with product, sales, and account management teams.
AssociationNon Profit
Responsibilities
Go-to-Market (GTM) Leadership: Work closely with the Product, Sales and Account Management teams to inform the go-to-market strategy and product positioning
Sales Enablement: Create the "Internal Playbook." Develop pitch decks, case studies and other collateral that empower our sales team to navigate long, multi-stakeholder healthcare sales cycles
Content Strategy & Engagement: Create high-funnel content and engagement strategies, including whitepapers and webinars that address the value drivers for HDI prospects
Demand Generation: Create and execute email marketing campaigns. Interact with clients to generate interest translating to new leads
Conference Planning & Coordination: Manage all pre and post logistics for events where HDI has a presence throughout the year
Outreach: Create and execute email campaigns to share U.S. News’ rankings release updates and other timely communications from the U.S. News Health team
Communications: Manage the dashboard email inbox daily fielding questions and requests. Triage emails to other teams and troubleshoot account issues
Cross Team Reporting: Work with other U.S. News teams including Health Product, Health Analysis, PR, Events and Specialty Marketing on an ongoing basis
Outreach and Demand Generation: Create and execute dedicated email campaigns to grow U.S. News Senior Living profiles and promote U.S. News Best Senior Living program
Conference Planning & Coordination: Assist in pre-conference logistics and planning where U.S. News Senior Living has speaking engagements or sponsorship space
Qualification
Required
Minimum 5 years of similar or related experience in marketing and/or copywriting
Bachelor's degree in related field or equivalent experience
Has a rich sense of customer service and support
Storytelling: has a proven ability to turn technical language into business value language
Has high proficiency in Excel
Experience handling high volumes of tasks and initiatives
Preferably has experience with health data or in a health-related field
Strong project management skills and detail-oriented
Ability to multitask and work on deadlines in a fast-paced environment
Has strong communication skills and collaboration skills
Can work collaboratively with a team or independently, as needed
Preferred
Experience working with healthcare including hospitals and/or senior living facilities, health systems and ambulatory surgery centers
Experience working across multiple unique departments and teams
Experience marketing or selling SaaS products, data platforms, or subscription-based services
Company
National Association of Black Journalists (NABJ)
The National Association of Black Journalists (NABJ) is an organization of journalists, students and media-related professionals that provides quality programs and services to and advocates on behalf of black journalists worldwide.
11-50 employees
Funding
Current Stage
Early StageRecent News
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