Staples Canada · 12 hours ago
Director of Commercial Activation- Private Brands
Framingham, MA, United States
Full-time
Onsite
Director/Executive
10+ years expStaples Canada is seeking a Director of Commercial Activation for Private Brands to enhance the influence and presence of Private Brand products. This role involves developing strategies for visibility, engaging with various channels, executing product launches, and utilizing data for continuous improvement.
E-CommerceInformation TechnologyOffice Supplies
Responsibilities
The Director develops and executes strategies to boost Private Brands' visibility and performance across Retail, B2B, and Marketplace channels. This includes ensuring effective coordination between teams to drive successful product launches and clear messaging
This role works with merchandising and marketplace teams to activate products in-store, online, and through third parties. The Director tailors product positioning and promotions for each channel to maximize conversion and loyalty
This position will oversee go-to-market communications for product launches and updates, coordinating launch kits, messaging, and timelines for internal and external stakeholders. They also maintain ongoing engagement plans, including refreshes and vendor collaboration
Will set metrics, analyze post-launch results, and use data-driven insights for continuous improvement of activation strategies, partnering with analytics teams to refine future initiatives
Qualification
Required
At least 10 years of experience working with Sales, Merchandising, and Marketing in strategy, operations, analytics, pricing, or training functions
Bachelor's degree in marketing, Finance, Economics, or a similar discipline, or equivalent work experience
Extensive experience in merchandising, sales activation, or commercialization
Proven experience leading activation teams
Strong analytical skills and the ability to manage multiple projects simultaneously
Demonstrated strong leadership presence
Highly collaborative approach with a customer-first mindset
Outstanding organizational and planning skills
Ability to simplify complex information and energize teams
Preferred
Experience in B2B and omnichannel product launches
Familiarity with marketplaces and digital selling tools
Comprehensive understanding of Private Brand dynamics
Company
Staples Canada
STAPLES Canada is a company that sells office supplies, technology and equipments.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brian McDougall
Chief Retail Officer
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