Canals · 22 hours ago
Partnerships Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expCanals is a fully remote startup transforming the industrial supply chain with AI. They are seeking a Partnerships Marketing Manager to build and scale their go-to-market strategy with partners and industry associations, focusing on creating effective marketing programs that drive pipeline growth.
Computer Software
Responsibilities
Own partner GTM strategy and define how Canals launches, positions, and co-markets with partners across the funnel
Build a partner marketing program including Co-branded campaigns, joint webinars, events, content, case studies, and enablement assets
Identify and execute on high-value partnership opportunities across our industry and technology ecosystem
Drive partner-sourced pipeline working closely with Sales to ensure programs convert into qualified opportunities
Enable partners by creating messaging, pitch decks, one-pagers, and playbooks that help partners sell Canals confidently
Coordinate launches & announcements including PR, product launches, and marketplace listings when relevant
Track partner engagement, pipeline influence, and ROI—then iterate
Partner tightly with Demand Gen, Content, Product Marketing and Sales
Qualification
Required
4–7+ years of experience in B2B SaaS marketing, with meaningful time spent in partner or ecosystem marketing
Experience marketing to manufacturing, construction, distribution, or other blue-collar industries is required
Experience working with technology, platform, or channel partners (ERPs, marketplaces, integrations, agencies, etc.)
Strong understanding of B2B GTM motions and how marketing supports revenue—not just awareness
Proven ability to build programs from zero in fast-moving environments
Excellent written and verbal communication skills—clear, practical, and customer-focused
Comfort operating with ambiguity and ownership in an early-stage company
Background at Series A–C companies
Familiarity with partner-sourced revenue models and attribution
Experience collaborating closely with sales and partnerships team
Benefits
Remote-first, flexible work environment across North and South America.
We're profitable: stability without the chaos of venture pivots.
Real-world impact: your work improves global supply chains, saving customers time and reducing waste.
Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.
Culture of ownership: moving fast while putting quality first.
Stellar product-market fit with tons of customer love.
All star team with diverse backgrounds to collaborate with and learn from.
Company
Canals
Canals provides software that automates order entry, accounts payable, and purchasing workflows in distribution.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase