Amazon · 6 hours ago
Sr. Channel Marketing Manager, Channel Experience and Launch Management
Hawthorne, California, USA
Full-time
Onsite
Senior Level
$143K/yr - $193K/yr
7+ years expAmazon is seeking a Sr. Channel Marketing Manager who is passionate about the retail experience and driving innovation in-store through AI-powered solutions. This role involves creating strategies for Ring&Blink products' offline customer experience, collaborating with cross-functional teams, and leveraging AI tools to enhance in-store programs and efficiencies.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Define the long-term marketing vision for the offline retail experience
Develop offline marketing strategies and CX for new and new-to-world products that inform, engage and drive early adoption
Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence
Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs
Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time-to-market, and optimize resource allocation
Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
Initiate, develop and champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level within sales and marketing teams
Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment
Create tools and dashboards that can be referenced by our internal stakeholders on the state of our business, leveraging AI for real-time insights and automated updates
Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team
Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store, by partnering with our channel and AFS partners
Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories
Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession
Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
Manage the budget for on-fixture video content and design spend for the Channel Marketing team, implementing AI-driven cost optimization strategies
Proven track record of taking Ownership and Delivering Results
Qualification
Required
7+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Benefits
Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
Paid time off
Parental leave
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase