Northern Light · 21 hours ago
Demand Generation Manager
Somerville, MA
Full-time
Hybrid
Mid, Senior Level
4+ years expNorthern Light is a company that helps leading enterprises discover and act on insights for smarter business decisions. As a Demand Generation Manager, you will own the demand engine from strategy to execution, designing campaigns to generate pipeline and attract new customers while expanding existing accounts.
AnalyticsAppsConsultingInformation TechnologyInternet
No H1B
Responsibilities
Design, execute, and optimize multi-channel demand generation campaigns (email, ABM, paid media, events, and partnerships) from concept through reporting
Drive new logo acquisition while also deepening penetration within existing enterprise accounts by engaging new business units and stakeholders
Manage end-to-end execution of virtual and live events, from concept and promotion through post-event follow-up and pipeline analysis
Oversee third-party partnerships and publications, identifying co-marketing opportunities and lead generation platforms that drive high-quality pipeline
Partner with sales and customer success to build targeted account-based marketing (ABM) programs that accelerate deal cycles and expansion
Manage campaign workflows and automation across tools like HubSpot, Salesforce, and related platforms
Implement and maintain tracking, attribution, and lead scoring systems that ensure data accuracy and actionable insights
Continuously evaluate and adopt emerging AI-driven tools and workflows to improve campaign efficiency and performance
Partner with content and creative teams to develop campaign assets, event materials, and audience-specific messaging
Collaborate with sales to build personalized outreach sequences and sales enablement assets aligned to demand gen initiatives
Create compelling, conversion-oriented copy for ads, landing pages, emails, and event communications
Track campaign performance across channels and report on lead generation, pipeline contribution, and ROI
Use data-driven insights to test, refine, and improve programs across messaging, audience segmentation, and channel mix
Maintain data hygiene and ensure CRM accuracy to support revenue attribution and forecasting
Qualification
Required
4–6 years of hands-on experience in B2B SaaS demand generation, marketing automation, or campaign management
Bachelors preferred, in lieu of Bachelors, we will accept any suitable combination of education, training or experience
Proven experience running multi-channel campaigns across digital, email, and event-based channels
Deep familiarity with Marketing Automation and HubSpot, Salesforce, or marketing automation tools
Strong understanding of account-based marketing (ABM) principles and experience working closely with sales teams
Data-driven mindset with the ability to turn insights into strategy
Excellent written and verbal communication skills, you know how to tell a story that resonates
Curious, adaptable, and AI-savvy, you're always looking for ways to automate, scale, and optimize
Must be authorized to work in the United States (unfortunately, we cannot sponsor visas)
Benefits
Benefits package that includes medical, dental, vision, and 401(k).
Holiday and Paid time off.
Parental leave.
Life and disability insurance.
Remote flexibility in the Boston MA area and a supportive team culture.
Company
Northern Light
Northern Light is the intelligence engine behind some of the world’s most forward-thinking companies.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$23MKey Investors
LoneTree Capital
2025-01-07Private Equity· $23M
Leadership Team
C. David Seuss
CEO
Robert Trail
Chief Executive Officer
Recent News
2025-02-13
Company data provided by crunchbase