Winnin · 18 hours ago
Head of Marketing US, NY
United States
Full-time
Remote
Director/Executive
$150K/yr - $170K/yrWinnin is an AI-powered platform that maps culture and human behavior, and they are seeking a dynamic and results-oriented Head of Marketing for the US. The role involves developing and implementing a comprehensive marketing strategy to build the brand, generate demand, and drive revenue growth in the US market.
Artificial Intelligence (AI)Content CreatorsDigital EntertainmentMedia and EntertainmentVideo
Hiring Manager
Guilherme Françoso
Responsibilities
Own the US Marketing Strategy: Develop and execute a holistic marketing strategy that encompasses brand marketing, demand generation, and marketing operations
Drive Demand Generation: Build and manage a robust demand generation engine to create a strong pipeline of marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). Your primary KPI will be leads generated/influenced and account coverage
Lead Brand Building Initiatives: Increase brand awareness, and position Winnin as a thought leader and innovator in the industry
Oversee Marketing Operations: Manage the marketing technology stack, analytics, and reporting to ensure we are tracking and optimizing our marketing performance
Content & Social Media: Own the US social media calendar and strategy for evergreen content
Events & Field Marketing: Lead the strategy and execution for field marketing initiatives including VIP dinners, roundtables, partner events, and trade shows
Team Leadership: As a player-coach, you will be hands-on in executing the marketing plan while also building and leading a high-performing marketing team in the US
Sales Alignment: Work closely with the US sales team to ensure marketing efforts are aligned with sales goals and that the sales team is supported with high-quality leads and effective sales enablement materials
Qualification
Required
Proven experience in a senior marketing leadership role, preferably in a B2B SaaS or technology company
A demonstrated track record of developing and executing successful marketing strategies that have driven significant revenue growth
Deep expertise in demand generation, including account-based marketing (ABM), performance marketing, and lead nurturing
Strong experience in brand marketing, including public relations, content marketing, and social media
A data-driven mindset with a strong understanding of marketing analytics and ROI
Excellent leadership and communication skills, with the ability to inspire and motivate a team
A hands-on, 'player-coach' mentality with a willingness to be involved in the day-to-day execution of marketing tasks
Company
Winnin
Winnin is a data science company that uses AI to turn cross-platform video behavioral data into predictive insights.
Founded in 2014
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$8MKey Investors
Amazon Web ServicesLesteCoca-Cola Founders
2024-09-13Non Equity Assistance
2024-07-23Series A
2021-03-01Series A
Leadership Team
Gian Martinez
Founder & CEO
Recent News
Globo Ventures
2025-01-17
allievocapital.com
2025-01-16
norte.ventures
2025-01-11
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