Computershare Canada · 14 hours ago
Director, Content Marketing
150 Royall Street, Canton, MA, 02021, US
Full-time
Hybrid
Mid, Senior Level
7+ years expComputershare Canada is a global leader in financial administration, and they are seeking a Director of Content Marketing. This role will lead the content and thought leadership strategy to drive engagement, business growth, and enhance brand awareness, while managing a small team and collaborating across various marketing channels.
Financial Services
Responsibilities
Create and drive a comprehensive, segmented, cross-channel content marketing strategy that aligns with business objectives and positions the brand as an industry leader with a differentiated value proposition
Align development of content, touch points, messaging, and thought leadership to value proposition, key differentiators and segment/solutions business objectives as part of a broader integrated marketing strategy/plan. Set content priorities in collaboration with marketing and business stakeholders and drive scalable, rapid development of content assets
Write and oversee the production of high-quality content across formats, including articles, newsletters, blogs, whitepapers, eBooks, videos, case studies, webinars, email campaigns, PR/byline articles, social media, sales collateral, ABM assets, website, and more – and should have strong SEO experience to maximize the effectiveness and engagement with website content
Provisions and manages the relationship with approved external agencies, and or contract writers, to deliver on the content plan, budget pending
Develop and execute data-driven storytelling initiatives that showcase industry insights and trends across multiple channels, including paid and organic, aligned with prioritized integrated 'campaigns' and segment/solutions marketing programs
Collaborate cross-functionally with thought leaders and subject matter experts in marketing, business development, client and relationship teams, product, technology/operations, and other cross-functional teams as appropriate
Build and maintain strong relationships with executives to develop compelling thought leadership content and themes
Manage and mentor a small team (copywriting, etc.) and manage across marketing centers of excellence (including creative); oversee agency relationships and external contributors
Create compelling storylines for external presentations, speaking engagements, media opportunities, and influencer or external industry partnerships
Define content marketing objectives, develop measurement plans, and actively monitor content performance across all channels
Ability to communicate with and manage executive level stakeholders
Qualification
Required
Bachelor's degree in related field required, and relevant certifications preferred
7+ years of content marketing experience
Relevant education in Marketing
5+ years of people management experience, with demonstrated success in leading and developing teams
Strong copywriting background with proven experience in analyzing data from surveys, benchmarks, studies, and other sources to develop themes, trends, and storylines for content marketing initiatives
Expert understanding of social media and cross-channel content strategy and thought leadership content development
Ability to communicate with and manage executive level stakeholders
Preferred
Experience in public relations, external communications, category design, influencer marketing, paid partnerships, and agency management
Direct experience with transfer agency, governance, equity/entity solutions and/or complex front-to-back financial services solutions
Experience with ABM a plus
Benefits
Paid parental leave
Flexible working and a caring and inclusive culture
Health and well-being rewards that can be tailored to support you and your family, including paid time off, observed holidays, medical, dental and vision plans
Invest in your future with 401k matching, setting aside salary to purchase shares in our company and tax-advantaged flexible spending plans, including healthcare, dependent care and commuter
Income protection. Our package includes short and long-term disability benefits, life insurance and supplemental life insurance
And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow.
Company
Computershare Canada
Computershare (ASX: CPU) is a global market leader in transfer agency and share registration, employee equity plans, mortgage servicing, proxy solicitation and stakeholder communications.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase