Red Bull · 19 hours ago
Senior Manager, Gaming Marketing
New York, NY, USA
Full-time
Onsite
Senior Level
$133K/yr - $199K/yr
7+ years expRed Bull North America is seeking a Senior Manager of Gaming Marketing to lead the development and execution of gaming-focused marketing strategies. This role will oversee large-scale programs, drive innovation, and enhance Red Bull's presence in gaming culture through strategic partnerships and community engagement.
Food and BeverageWholesale
Responsibilities
Define and lead the regional gaming marketing strategy, ensuring that it is aligned with national and global objectives
Oversee the planning and execution of high-impact gaming activations, including major events, partnerships, and owned properties
Serve as the executive sponsor for key projects, managing budgets, timelines, and cross-functional teams from concept through completion
Identify emerging trends, technologies, and cultural shifts to inform long-term strategy and maintain Red Bull’s leadership position in gaming
Develop innovative, distinctive gaming concepts that drive brand differentiation and resonate with both local and regional audiences
Build and maintain strategic relationships with leaders in the gaming community, including influencers, content creators, and industry partners
Expand Red Bull’s presence in gaming environments such as LAN centers, university campuses, and esports venues through credible and authentic activations
Collaborate with the Brand, On-Premise, and Media Network teams to incorporate gaming into broader marketing initiatives and consumer touchpoints
Lead programs that energize and inspire local players, strengthening Red Bull’s position as a key supporter of gaming culture
Lead the strategy for identifying and developing gaming opinion leaders and players
Collaborate with the Gaming Player Marketing and Media Network teams to design and execute campaigns and events driven by talent
Ensure the smooth integration of gaming talent into Red Bull’s own and third-party activations, in order to maximize reach and engagement
Qualification
Required
7+ years of experience in gaming and esports marketing, with a proven record of strategic leadership and execution of large-scale programs
Extensive knowledge of the global and regional esports ecosystem, including publishers, teams, leagues, and emerging trends
Proven ability to design and implement innovative marketing strategies that generate measurable business results
Outstanding leadership and stakeholder management skills, with experience influencing cross-functional teams and senior executives
People management experience, including a strong track record in hiring, training, and motivating teams
Strong financial acumen, with experience managing complex budgets and resource allocations
Advanced proficiency in project management and business planning tools, along with excellent presentation and communication skills
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
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