Agility Robotics · 4 hours ago
Senior Social Media and Digital Strategy Manager
United States
Full-time
Remote
Senior Level
7+ years expAgility Robotics is a pioneering company focused on building advanced humanoid robots designed to work alongside people. They are seeking a seasoned Social Media and Digital Strategy Lead to own their digital narrative, responsible for architecting a comprehensive social media strategy and managing the full scope of organic and paid social ecosystems.
Industrial EngineeringMechanical EngineeringRobotics
No H1B
Responsibilities
Own the Roadmap: Architect a comprehensive, multi-year social media strategy that aligns with Agility’s commercial goals and brand vision. Move beyond quarterly campaigns to build a long-term digital narrative that positions Agility as the leader in humanoid robotics solutions
Define sophisticated segmentation strategies for our diverse audiences—from logistics C-Suite executives to robotics PhDs. Determine the precise role, voice, and investment level for each channel (LinkedIn, X, YouTube, Instagram)
Own the social media budget. Manage paid media spend, vendor relationships, and tool procurement, ensuring every dollar creates measurable impact
Lead the social component of Tier-1 company initiatives. Partner with the Commercial Team to optimize customer announcements (e.g., GXO, Amazon) and the PR Team to maximize media moments, ensuring a cohesive message across all touchpoints
Serve as the primary social advisor to Agility leadership. Work with executives to refine their thought leadership presence and collaborate with external partners to ensure brand consistency in joint ventures
Specific responsibility for the paid funnel in collaboration with our demand gen team. Design and execute paid social campaigns that drive B2B lead generation, brand awareness, and recruitment, optimizing for CAC (Customer Acquisition Cost) and engagement quality
Chair the content planning process. Work closely with the Creative Team to guide the development of high-fidelity assets, writing of the master copy and ensuring visual storytelling meets the "Agility" standard of technical accuracy and approachability
Oversee the community management strategy. Set the protocols for engagement, crisis response, and sentiment analysis, ensuring our brand remains responsive and human in a highly technical space
Build a reporting framework that matters. Use social listening to identify industry trends and competitive gaps, presenting quarterly insights to leadership that influence broader marketing strategies
Qualification
Required
7–9 years of progressive experience in social media strategy and digital marketing
Proven track record in Startups, B2B Tech, or Hardware
Experience setting up workflows, managing editorial calendars for complex organizations, and holding cross-functional teams accountable to timelines
Ability to speak 'engineer' and 'marketer' fluently
Sharp eye for video/design and can give precise creative direction
Experience navigating sensitive conversations such as AI, automation, and labor with high emotional intelligence and strategic poise
Preferred
Comfortable crafting a heartfelt organic post and managing a 5-figure paid acquisition campaign on LinkedIn Campaign Manager
Benefits
401(k) Plan: Includes a 6% company match.
Equity: Company stock options.
Insurance Coverage: 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees.
Benefit Start Date: Eligible for benefits on your first day of employment.
Well-Being Support: Employee Assistance Program (EAP).
Flexible, unlimited PTO and 10 company holidays, including a winter shutdown.
10 vacation days, paid sick leave, and 10 company holidays, including a winter shutdown, annually.
Catered lunches four times a week and a variety of healthy snacks and refreshments at our Salem and Pittsburgh locations.
Generous paid parental leave programs.
A culture that supports flexible work arrangements.
Professional development and tuition reimbursement programs.
Relocation Assistance: Provided for eligible roles.
Company
Agility Robotics
Agility Robotics builds an efficient, agile, and robust legged platforms for real world applications.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$178.79MKey Investors
NVenturesSchaeffler GroupPlayground Global
2025-09-10Series C
2024-11-13Corporate Round
2022-04-22Series B· $150M
Leadership Team
Peggy Johnson
Chief Executive Officer
Jonathan Hurst
Co-Founder and Chief Robot Officer
Recent News
2026-01-11
Business Insider
2026-01-06
Company data provided by crunchbase