Pepper · 13 hours ago
Director of Brand & Integrated Marketing
United States
Full-time
Remote
Director/Executive
$150K/yr - $170K/yr
10+ years expPepper is an innovative, fast-growing DTC intimate apparel brand created to celebrate small-chested women. They are seeking a creative Director of Brand & Integrated Marketing to define and amplify the brand voice and positioning through campaigns and product launches, driving brand awareness and customer loyalty.
E-CommerceFashionRetailWomen's
Responsibilities
Develop creative strategies that build brand awareness, unlock value in target customer segments, and establish Pepper’s positioning in the market
Consistently clarify and amplify Pepper’s brand positioning and identity into cultural resonance through campaigns, storytelling, partnerships, and activations
Maintain deep understanding of Pepper’s customer and deliver customer insights through data, research, interviews, and surveys to inform and optimize strategies
Partner closely with Creative to fiercely protect, champion, and elevate Pepper’s brand execution across the org and ensure consistency in messaging
Monitor trends, cultural shifts, and market activity to anticipate opportunities for growth and relevance
Lead as the Brand Marketing voice in the product development process to shape strategic go to market plans
Oversee Copy and the execution of content
Own the development of the annual content plans — build, align, and execute the master integrated campaign calendar including evergreen messaging, product launches, key seasonal stories, and tentpole promotions
Ideate creative ad concepts that reinforce key brand messaging pillars and effectively introduces a new customer to Pepper
Lead and systemize the GTM process for all campaigns—from creative brief through content, activation, and post-launch analysis
Drive performance through storytelling — integrate trend, product, promotion, and assortment data into cohesive narratives that increase customer loyalty and new customer acquisition
Lead cross-functional collaboration with Merchandising, Creative, Ecommerce and Growth Marketing for effective and strategic decision making and ensure seamless execution of the marketing calendar
Oversee the marketing briefing process to ensure messaging, content strategy, channel executions align with commercial objectives
Inform PR strategy to communicate key launches and brand relevancy in market and secure coverage and partnerships
Oversee the growth of Pepper’s organic channel strategy across social media and blog to drive traffic and engagement
Develop and execute a community-powered Event and Activations strategy that drives customer loyalty and brand awareness
Oversee brand content execution and UGC creation to fuel integrated marketing calendar plan
Act as the day-to-day integrated marketing leader for cross-departmental communication and collaboration
Define and track KPIs to demonstrate measurable impact and progress on business objectives
Regularly report on the results, learnings and success metrics of product launches and campaigns with proactive and actionable insights to Leadership
Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor
Lead, mentor and develop a high-performing team across brand marketing, social, content, and community
Qualification
Required
Passionate about Pepper's mission to redefine body standards and lives Pepper's brand and ethos
10+ years of brand marketing or integrated marketing experience at a fast-growing, digital consumer brand
Must have prior experience at an e-commerce apparel brand
Proven success leading campaigns that bridge creative and commercial objectives
Exceptional communication and leadership skills with the ability to influence, inspire, and lead teams
Highly collaborative, proactive and excels in dynamic, founder-led environments
A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
Creative visual and verbal storyteller who can capture the heart of a brand
Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives
Strong organizational, communication and project management skills
Comfortable with challenging the status quo and proposing wild ideas that might just work
A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
Benefits
Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
Company matched 401K plan up to 3%
Generous paid time off program including flexible PTO days, federal holidays, and sick days
Flexible remote workplace
Paid parental leave for qualifying employees
Monthly wellness stipend
Annual company-wide offsite
Have a huge role in the growth of a company with a meaningful mission
Company
Pepper
Pepper is the intimate apparel company that's inspiring small-chested women to feel perfectly enough.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2.4M2020-04-10Seed· $2M
2018-10-01Pre Seed· $0.4M
Leadership Team
Jaclyn Fu
Co-Founder and CEO
Recent News
2025-07-07
Company data provided by crunchbase