HireTalent - Staffing & Recruiting Firm · 7 hours ago
Marketing Manager
United States
Full-time
Remote
Director/Executive
8+ years expHireTalent is a staffing and recruiting firm, and they are seeking a Director of Audience Insights & Segmentation. The role focuses on analyzing data to generate insights that inform marketing strategies and audience segmentation, collaborating with various teams to enhance campaign effectiveness.
DeliveryHuman ResourcesStaffing Agency
Responsibilities
Leverage first- and third-party data sets to generate audience strategies, deploy those learnings to refine audience segments, and accelerate effectiveness across clients brands
Partner with Brand counterparts to provide analytical expertise to enable the audience data strategy and insights that empower performance media initiatives
Utilize proprietary and syndicated tools to create and present analyses across our client Inc. portfolio that convey a clear audience story that can be translated into insights / segments for marketing campaigns
Work with a team of brand-aligned embedded resources to ensure audience insights and trends are effectively infused into brand vision, positioning, and growth strategies
Work in close collaboration with client. brand marketing leaders to ensure their audience needs are being met and manage priorities
Craft audience insights into compelling narratives that inform and drive to key business decisions
Act as key collaborator and resource for brands during planning process with 360-degree view of portfolio-wide insights to improve go-to-market approach
Serve as the engine of client insight generation activities and support the Sr. Director of Audience Intelligence in effectively communicating how to integrate learnings into media and marketing activities swiftly
Partner with Media Agency partners to generate and infuse key takeaways into activation activities
Collaborate with Audience Data team to bring together holistic strategy across Gap’s portfolio and enable successful campaigns
Qualification
Required
8+ years marketing experience with 5+ years' experience audience insights and/or social listening research
Strong understanding of methodology, data, and systems best leveraged for research
High ability to create visualization of data and find the ways to improve data with various sources of second and third party information is a plus
Demonstrated ability to generate strategic insights from rigorous analysis
Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
Company
HireTalent - Staffing & Recruiting Firm
HireTalent is a certified Minority Business Enterprise (MBE) workforce solutions firm, specializing in securing the best talent fits in Executive/Retained Search, Direct Hire Placements, MSP, SOW, and nationwide hiring program management and support.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ashish Kaushal
CEO / Founder
Company data provided by crunchbase