Bridgestone Americas · 8 hours ago
Public Relations Lead Core Tire & Retail
Romulus, MI
Full-time
Onsite
Mid LevelBridgestone Americas is a leading tire and rubber company, and they are seeking a Public Relations Lead to execute communications programs aligned with their Core Tire and Retail strategies. The role involves developing communications plans, generating media coverage, and supporting various stakeholders in both English and Spanish.
Manufacturing
Responsibilities
Partner with the Manager, Consumer PR, to develop communications plans and activities to successfully launch new products, services and solutions for the company’s Consumer Replacement & OE, Retail, Commercial TBR, OTR and Ag tire businesses across US & LATAM regions
Execute strategic and integrated communications plans/activities to protect and enhance Bridgestone’s external reputation related to its commercial business
Provide communications support for sustainability-related storytelling being targeted to Consumer, Retail, TBR&R, OTR and Ag customers
Generate high quality earned media coverage for Bridgestone and its tires, services and solutions
Build relationships with leading trade, business and tire media to secure strategic earned media placements
Support thought leadership content development and implement strategy for respective businesses
Produce social media content for corporate and brand channels to amplify the company’s commercial initiatives
Support communication activities related to the Webfleet, fleet care and mobility solutions business across regions
Monitor and mitigate issues on an ongoing basis to protect the company’s reputation among key stakeholders; align with Enterprise Crisis Management team and provide crisis communications support as needed
Support the execution of the Firestone Heritage Campaign as part of our larger Marketing Center of Excellence’s brand work
Develop and maintain targeted media lists, curate press kits for campaigns to deliver “media-first” storytelling tools, and staff media interview with subject matter experts
Support inbound media inquiries and co-develop proactive media campaigns with the larger Core Tire & Retail PR team across BSAM markets
Qualification
Required
Minimum of a bachelor's degree in communications, public relations, journalism, marketing or a related field of study
Strong written and verbal abilities in both English and Spanish languages
Benefits
Una experiencia de incorporación atractiva y de apoyo para garantizar una transición sin problemas a nuestro equipo.
La oportunidad de desarrollarte y crecer, a través de capacitación y mentoría continua.
Actividades de Responsabilidad Social Corporativa.
Un entorno de trabajo verdaderamente global, dinámico y desafiante.
Agilidad y efectividad en el trabajo y la vida personal y su bienestar a largo plazo.
Un equipo diverso e inclusivo.
Company
Bridgestone Americas
Bridgestone Americas family of enterprises includes more than 50 production facilities and 55,000 employees throughout the Americas. It is a sub-organization of Bridgestone Corporation.
Founded in 1990
10001+ employees
H1B Sponsorship
Bridgestone Americas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (6)
2023 (9)
2022 (16)
2021 (19)
2020 (26)
Funding
Current Stage
Late StageTotal Funding
$50MKey Investors
US Department of EnergyU.S. Department of AgricultureJoint Genome Institute
2024-10-22Grant
2022-11-17Grant· $35M
2022-03-30Grant
Leadership Team
Brian Niles
Director, Bridgestone Retail Transformation
Recent News
2026-01-22
2025-10-31
Company data provided by crunchbase