SBH Fashion · 3 hours ago
Senior Graphic Designer, Visual Merchandising & Packaging Design
New York, NY
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $125K/yr
5+ years expSBH Fashion is seeking a Senior Graphic Designer specializing in Visual Merchandising and Packaging Design. This role involves leading the design and development of innovative packaging and in-store experiences, collaborating closely with various teams to bring product launches and campaigns to life.
FashionLifestyle
Hiring Manager
Brooke Colgan
Responsibilities
Design and execute 2D graphics for in-store environments, including endcaps, shelf trays, signage, seasonal displays, PDQs, and bespoke retail fixtures
Translate brand strategy, campaigns, and product launches into retail-ready designs aligned with retailer guidelines
Partner closely with the 3D VM team to ensure graphics integrate seamlessly with fixtures and environments
Support the development and maintenance of global VM design systems and guidelines
Create planograms, mockups, and presentations for internal teams and retail partners
Collaborate with sales and VM leadership to pitch concepts and refine designs based on feedback
Prepare, organize, and release final production files to regional partners
Review prototypes, printed samples, and guide projects through final production
Stay current on retail, beauty, and fashion trends to continuously elevate in-store storytelling and shopper engagement
Design eye-catching, functional packaging for new products, PR boxes, collaborations, and updates to existing lines
Collaborate with Creative, Design, and Industrial Design teams on packaging systems and explorations
Prepare production-ready mechanical files, including dielines, materials, and color specifications
Oversee color accuracy and print quality across substrates and formats
Maintain consistency and scalability across packaging SKUs while ensuring regulatory compliance
Qualification
Required
5+ years of experience in visual merchandising, retail design, and packaging/print design, ideally in beauty or CPG
Expert proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop)
Strong portfolio demonstrating retail displays and large-format print production
Deep understanding of retail environments, fixture integration, and graphic storytelling
Experience working with retailer specifications, planograms, dielines, and production files
High taste level, exceptional attention to detail, and strong typographic skills
Excellent project and time management skills with the ability to meet tight deadlines
Comfortable working independently and collaboratively in a fast-paced, high-volume, in-office and remote environment
Strong communication skills and openness to feedback
Knowledge of packaging materials, print processes, and vendor handoff best practices
Preferred
Experience with SketchUp or Rhino is a plus
Company
SBH Fashion
SBH Fashion is a staffing and recruiting company providing fashion staffing services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase