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Red Canoe Credit Union · 5 hours ago

Marketing Analyst

Longview, WA

Full-time

Onsite

New Grad, Entry Level

Red Canoe Credit Union is seeking a Marketing Analyst to leverage member data for developing marketing strategies. The role involves analyzing data to enhance member engagement, measuring campaign performance, and partnering with teams to translate insights into actionable strategies.

BankingFinanceFinancial Services

Responsibilities

Utilize credit union member data via systems and platforms to develop and maintain member segmentation models and personas that guide marketing and product strategies

Analyze internal and external data to identify opportunities for member engagement, product growth, and market share improvement

Measure and report on campaign performance, product utilization, and ROI across all marketing initiatives

Partner with marketing, product owners, and business intelligence teams to translate insights into actionable strategies

Track key performance indicators (KPIs) related to member behavior, retention, and acquisition

Prepare clear visual dashboards and presentations that communicate insights to leadership and stakeholders

Support predictive modeling and testing strategies to improve targeting and personalization efforts

Assist in maintaining data integrity and ensuring consistent use of data across marketing systems and tools

Stay current on trends in financial services analytics, marketing technology, and member engagement strategies

Qualification

Analytical skillsSQLHubSpotData visualization toolsMarketing automation systemsCommunication skillsCollaboration skillsDetail-orientedSelf-driven

Required

Strong analytical and quantitative skills with the ability to interpret data and translate findings into actionable insights

Proficiency in HubSpot, Strum, Excel and SQL; experience with data visualization tools and marketing automation systems preferred

Understanding of campaign tracking, attribution, and ROI measurement

Excellent communication and storytelling skills, both written and visual

Professional and collaborative, ability to work with several teams and present data to senior leaders

Detail-oriented and self-driven, with a strong sense of curiosity and initiative

Preferred

Experience with data visualization tools and marketing automation systems

Company

Red Canoe Credit Union

Red Canoe Credit Union provides financial and banking services.

Founded in 1937

Longview, Washington, USA

201-500 employees

https://www.redcanoecu.com

Funding

Current Stage

Growth Stage

Leadership Team

Amy Davis

Chief Marketing Officer

Deidra Miner

Chief Operations Officer

Recent News

PR Newswire

GoWest Credit Union Association Announces Finalists for 2025 MAXX Awards

2025-08-14

Company data provided by crunchbase