Scholastic · 3 hours ago
Manager, Paid Social
New York, New York
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $115K/yr
5+ years expScholastic is a leading publisher dedicated to empowering teachers and parents through engaging content. The Manager, Paid Social will lead the planning and execution of paid social campaigns, optimizing performance to drive measurable business growth and deepen customer engagement.
BooksEdTechEducationPublishingTraining
Responsibilities
Lead Paid Social Strategy and Execution: Develop and implement data-driven paid social strategies aligned with brand objectives and business goals, including audience segmentation, platform selection, creative formats, and budget allocation to maximize ROI
Optimize Campaign Performance: Oversee end-to-end campaign management, leveraging A/B testing, performance analysis, and budget reallocations to ensure continuous optimization and revenue growth across all social platforms
Budget and Revenue Management: Manage large-scale advertising budgets, ensuring effective allocation and tracking of spend across campaigns to drive efficiency and meet key revenue targets
Cross-Functional Collaboration: Build strong relationships with key internal stakeholders across lines of business and external partners to align paid social strategies with our business’ broader media plans, ensuring seamless execution and measurable business impact
Reporting and Insights: Own the reporting and analysis of paid social campaign performance, providing clear insights and actionable recommendations to stakeholders to drive decision-making and improve future campaign strategies
Qualification
Required
Deep expertise in paid social and paid media channels and platforms (e.g., Meta Ads Manager, Pinterest Ads Manager, TikTok Ads Manager, CTV/OTT DSPs)
Proven experience managing and allocating large advertising budgets and tracking spend efficiency
Strong analytical mindset, problem-solving skills, and attention to detail
Excellent written and verbal communication; ability to simplify complex data for varied audiences
Strong relationship-building and stakeholder management skills with the ability to influence and build relationships across all levels of the organization
Solid project management capabilities with the agility to manage multiple campaigns and shifting priorities
Strong proficiency with social listening as well as analytics tools (e.g., Adobe Analytics, Google Analytics, Sprinklr, Google Trends, PowerBI, etc.) to surface insights and drive stronger decision-making
Familiarity with tag management systems, tracking methodologies, and data governance best practices
Curiosity and adaptability to stay ahead of paid social marketing landscape
5-7 years of hands-on experience in media buying and managing enterprise paid social campaigns, either in-house or at an agency
Demonstrated expertise in managing substantial paid social media budgets ($2M+), consistently optimizing spend to drive significant revenue growth and maximize ROI
Proven track record of hands-on media buying and optimization success across major social platforms (Meta, TikTok, LinkedIn, Pinterest, etc.)
Strong background in using data to not only measure performance but also drive revenue-focused optimizations, with expertise in leveraging analytics platforms and social media tools (e.g., Adobe Analytics, Sprinklr, PowerBI, etc.) to inform both tactical adjustments and long-term strategic planning
Excellent communication and presentation skills with a demonstrated ability to translate data into actionable insights and communicate results to senior stakeholders in a way that secures buy-in and helps shape strategic decision-making
Demonstrated ability to collaborate effectively with senior leadership, cross-functional teams (e.g., analytics, creative, and product), and external vendors to align on business objectives, integrate paid social with broader marketing strategies, and deliver integrated, revenue-driven marketing programs
Excellent project management skills, with the ability to juggle multiple campaigns and deadlines simultaneously
Knowledge of brand safety, compliance, and governance standards in digital advertising
Experience with A/B testing frameworks and advanced audience segmentation strategies
Bachelor's degree in Marketing, Business, Communications, or a related field
Benefits
Full suite of health and wellness benefits (including a $0 deductible Medical Plan)
Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions
Tuition-Free programs for undergraduate and graduate degrees
Generous Parental Leave Program
Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount
Company
Scholastic
Scholastic publishes and distributes children's books, connecting educators and families through accessibility, engagement, and expertise.
5001-10000 employees
H1B Sponsorship
Scholastic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (6)
2023 (7)
2022 (15)
2021 (8)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
unknown2015-04-24Acquired
1992-02-24IPO
Leadership Team
Peter Warwick
President & Chief Executive Officer
Haji Glover
Chief Financial Officer, Executive Vice President
Recent News
2026-01-12
Company data provided by crunchbase