WebMD · 13 hours ago
Events Marketing Manager
WebMD is seeking an Events Marketing Manager for their Medscape division, focusing on audience engagement for live medical events. The role involves creating marketing strategies to drive attendance and engagement for oncology events, while collaborating with various teams to analyze performance and improve marketing efforts.
Health CareInformation ServicesInternetMental HealthOnline PortalsPublishing
Responsibilities
Create omni channel marketing strategies to drive traffic, engagement and participation to medical education live events for healthcare professionals
Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals
Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
Partner with Data Analytics to create quarterly reports on event performance
Work closely with teams to coordinate and execute tactics within marketing plans as well partner opportunities
Work with social media specialist(s) to publish social media posts
Provide ongoing reporting and analysis to inform and support business decisions
Creating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholders
Interface with Sales and internal teams to address specific program performance issues
Share channel performance data with internal teams, identify new market trends and strategies to improve on email/social media engagement
Qualification
Required
2+ years digital marketing experience, preferably in multi-channel marketing
Exceptional marketing strategy and campaign management skills
Must be proactive and detail-oriented
Strong ability to multi-task in a fast-paced environment
Strong sense of self-direction and ability to lead and own projects
Excellent teamwork, written and verbal communications skills
Proven success in working with cross-functional teams
Strong organizational, operational, analytical, and project management skills
Strong ability to represent and communicate data-driven analysis to various departments
Advanced MS Excel, PowerPoint skills
Preferred
BA/BS in marketing is preferred
Knowledge of direct to physician marketing a plus
Company
WebMD
WebMD is a healthcare center that offers mental health, pain management, and breast cancer services.
H1B Sponsorship
WebMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (11)
2023 (15)
2022 (24)
2021 (23)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
unknown1996-01-01Series Unknown
Leadership Team
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