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Ascendo Resources · 15 hours ago

Senior Digital Media Performance Specialist

United States

Contract

Remote

Senior Level

$42/hr - $44/hr

5+ years exp

Ascendo Resources is a successful Ad Agency in South Florida seeking a Senior Digital Media Performance Specialist. This role involves analyzing performance data, optimizing campaigns, and collaborating with internal teams to drive smarter media decisions.

Human ResourcesStaffing Agency

Hiring Manager

Joan Sturge

Responsibilities

Analyze campaign performance across Meta, display, programmatic, SEM, and lead generation efforts

Help define, refine, and maintain attribution approaches on an ongoing basis

Connect website analytics (GA4) with platform data to show how media is driving real business outcomes

Deliver creative performance analysis, identifying what messaging and formats are working—and why

Provide weekly optimization recommendations across Meta, display, and paid search

Lead discussions around testing strategy, including: Creative concepts and formats, Campaign structure and setup, Audiences, segmentation, and targeting approaches

Participate in regular touchpoints with internal team members to review performance, plan next phase test strategies, and next steps

Monitor pacing, performance trends, and efficiency to ensure campaigns stay on track

Conduct SEM keyword analysis and optimization recommendations for lead generation clients

Identify which keywords, audiences, and tactics are driving the highest-quality leads

Support full-funnel lead generation strategies, from awareness through conversion

Help evaluate lead quality, not just volume

Support platform research and development, including: Advanced Meta capabilities (e.g., Andromeda), TikTok media buying and emerging paid social opportunities, Programmatic platforms and tools beyond Google and Meta

Oversee or support third-party platform integrations (e.g. attribution tools)

Research and recommend optimization, automation, and AI-driven tools that help improve efficiency and scale

Support new business pitches with performance insights, channel recommendations, and media mix strategies

Conduct SEM and SEO audits to identify gaps, opportunities, and quick wins

Help shape media mix strategies that balance efficiency, scale, and testing

Partner with internal teams to bring a test-and-learn mindset to media planning

Turning complex data into clear, actionable insights

Explaining performance trends in a way that makes sense to both clients and internal teams

Balancing hands-on execution with higher-level strategic thinking

Managing multiple priorities without losing attention to detail

Staying curious and adaptable as platforms, algorithms, and best practices change

Qualification

Digital media strategyPerformance marketingMedia analyticsGoogle AdsMeta advertisingProgrammatic platformsGA4Lead generation campaignsAttribution modelsClear communicatorVerbal skillsAnalytical skillsCuriosityWritten skillsDetail-orientedAdaptability

Required

5+ years of experience in digital media strategy, performance marketing, or media analytics

Strong working knowledge of Meta, Google Ads (Search & Display), programmatic, and GA4

Proven experience with lead generation campaigns and SEM optimization

Solid understanding of attribution models and performance measurement

Comfortable working independently while collaborating closely with a broader team

Clear communicator with strong written and verbal skills

Own monthly performance reporting for key accounts, turning campaign data into clear insights and recommendations