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The Dink Pickleball · 12 hours ago

Director of Growth Marketing

New York, NY

Full-time

Hybrid

Director/Executive

8+ years exp

The Dink is the leading media brand in the fastest-growing sport in the world: pickleball. The Director of Growth Marketing will own the growth and marketing strategies for The Dink's digital and content ecosystem, focusing on audience acquisition, engagement, and retention across various platforms.

Information ServicesMedia and EntertainmentNewsPublishingSports

Responsibilities

Lead performance‑driven growth initiatives across newsletter, website, audio/video and social channels

Build and manage data frameworks and experimentation pipelines to continuously improve acquisition, retention, and engagement

Coordinate cross-channel distribution to amplify high-performing content and maximize reach

Establish scalable growth systems, collaborating with content, analytics, and product functions

Partner with channel owners (YouTube, Podcast) to test promotional tactics, amplify key episodes, and drive measurable audience and revenue growth

Collaborate with partnerships team to optimize advertising and sponsorship campaigns to exceed key success metrics to drive ROI and increase renewals

Qualification

Growth marketingDigital mediaAudience growthData-driven campaignsMarketing metricsCreative copywritingTight deadlinesExperience in sportsProblem solvingHands-on approach

Required

8+ years of experience in growth marketing, digital media and content

Deep understanding of key marketing metrics and KPIs (CTR, CPC, open rate, engagement rate, CPA, ROAS, LTV, etc.) with a track record of crafting data-driven campaigns to hit targets

Expertise in digital publishing and audience growth, with an emphasis on website, newsletter and social

Previous experience guiding the planning and creation of innovative creative and high-performing copy

Ability to create and design assets and write copy when necessary

Someone who is scrappy, takes initiative, problem solves and doesn't hesitate to be hands-on when required

Demonstrated ability to operate under tight deadlines

Preferred

Experience in sports, media, or digital content creation

Pickleballer

Company

The Dink Pickleball

Pickleball news & media for 1 million enthusiasts across a network of newsletters, podcasts, website and social media.

Founded in 2020

New York, New York, USA

2-10 employees

https://thedinkpickleball.com

Funding

Current Stage

Early Stage

Leadership Team

Thomas Shields

Founder & CEO

Company data provided by crunchbase