Confidential · 9 hours ago
Head of PPC
Confidential company is seeking a strategic, innovative, and hands-on Head of PPC to drive paid search initiatives for a leading North American brand. This role involves full ownership of PPC budget and leading the PPC team while executing and optimizing campaigns.
Marketing & Advertising
Responsibilities
Develop and implement PPC strategies for online campaigns, ensuring alignment with overall marketing and business objectives
Own and optimize Google Ads accounts across keyword strategy, creative development, bidding, and budget management
Continuously analyze and assess campaign performance, making data-driven decisions to optimize ROI and achieve KPI targets
Conduct conversion rate optimization (CRO) activities, including A/B testing and landing page optimization, to improve ad performance and user experience
Collaborate with cross-functional teams, such as content, design, and web development, to create high-quality and relevant ad creatives and landing pages
Stay up-to-date with the latest PPC trends and best practices, applying this knowledge to improve campaign performance and efficiency
Prepare and present regular reports on PPC performance to senior management, highlighting key insights and recommending strategic actions
Qualification
Required
5+ years of hands-on experience managing large-scale Google Ads accounts
In-depth understanding of Google Ads, Google Analytics, and other PPC tools
Strong analytical skills, with the ability to interpret data and translate insights into actionable recommendations
Excellent attention to detail and the ability to manage multiple tasks and deadlines simultaneously
Strong leadership and communication skills, with experience managing and developing a team
Knowledge of CRO best practices, including A/B testing and landing page optimization
Familiarity with e-commerce industry trends and best practices
Preferred
Google Ads certification is a plus